Marketing Brand Copywriter and Content Strategist - Salt Lake City, UT or Houston, TX at Zions Bancorporation | Salt Lake City, UT | $60K/yr – $88K/yr

Zions Bancorporation

Marketing Brand Copywriter and Content Strategist - Salt Lake City, UT or Houston, TX

Salt Lake City, UT (On-site)

$60K/yr – $88K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive financial content that converts while preserving trust and clarity across channels.

Must-have: 2–5 years of marketing copywriting with finance-regulation knowledge.
Standout: Experience using AI writing tools to draft brand-aligned content.

Job Description

Responsibilities

Write persuasive call-to-action copy that drives conversions while maintaining trust and credibility
Translate complex financial concepts and jargon into accessible language for different customer segments
Develop SEO-optimized web content to improve organic search visibility for financial offerings
Collaborate with designers, marketers, and other team members to align content with overall marketing strategies.
Establish and maintain a consistent brand voice across all platforms and materials.
Write clear, engaging, and persuasive copy for websites, advertisements, emails, social media, and other marketing materials.
Ensure all content is free from errors, consistent in tone, and adheres to brand guidelines.
Support content calendar execution through timely delivery of assigned copywriting projects.
Adapt existing brand messaging frameworks to various content formats and audience segments.
Audience research and persona development

Requirements

A bachelor's degree in communications, marketing, journalism, English, or a related field is preferred.
A minimum of 2-5 years of experience in marketing with a focus on copywriting is required.
Strong writing and editing abilities with exceptional attention to detail and accuracy
Basic understanding of UX writing principles and best practices
Knowledge of financial industry regulations and compliance requirements for marketing communications
Understanding of financial products, services, and terminology to write authoritatively
Basic SEO writing to create content that ranks well while remaining accessible and valuable.
Experience with content management systems and digital publishing tools
Ability to receive feedback constructively and implement revisions efficiently
Portfolio demonstrating clear, engaging writing across multiple formats

Benefits

Medical, Dental and Vision Insurance - START DAY ONE!
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
Mental health benefits including coaching and therapy sessions
Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
Employee Ambassador preferred banking products

Zions Bancorporation

3.8 Glassdoor

Zions Bancorporation, N.A. is one of the nation's premier financial services companies with approximately $89 billion of total assets at December 31, 2024, and annual net revenue of $3.1 billion in 2024. Zions operates under local management teams and distinct brands in 11 western states: Arizona, California, Colorado, Idaho, Nevada, New Mexico, Oregon, Texas, Utah, Washington and Wyoming. The bank is a national leader in Small Business Administration lending and public finance advisory services, and has been recognized by Coalition Greenwich with 233 Excellence awards for small business and middle market banking over the past 15 years.Zions Bancorporation’s common stock is traded on NASDAQ under the symbol ZION. The company is a member of the S&P 400 Mid-Cap and the NASDAQ Financial 100 Indices. The deposit insurance coverage for accounts at Zions Bancorporation, N.A. is the standard FDIC insurance limit for each account ownership category regardless of the Zions Bancorporation, N.A. division holding the account.

Salt Lake City, Utah, USA

4.1K employees (83 in marketing)

www.zionsbancorporation.com

69% recommend to a friend

79% CEO approval