Marketing Automation Specialist

Sacramento, CA (On-site)

$50K/yr – $70K/yrMid Level3+ years expFull time

Posted 7 days ago

Job Description

Responsibilities

  • Serve as the primary administrator for Adobe Journey Optimizer (AJO), managing platform configuration, governance, and best practices.
  • Build, test, schedule, and deploy email marketing campaigns across multiple business units, including:
  • Sacramento Kings
  • Kings Team Store
  • Golden 1 Center
  • Stockton Kings
  • Develop and manage audience segments using Adobe Experience Platform (AEP) profiles, behavioral data, and custom list imports to support targeted marketing initiatives.
  • Collaborate with Marketing, Ticketing, Corporate Partnerships, Retail, and other business units to execute personalized customer journeys and campaign strategies.
  • Ensure quality assurance of all campaigns, including audience validation, content review, deliverability testing, and deployment accuracy.
  • Monitor campaign execution and troubleshoot issues related to audience qualification, journey logic, and email delivery.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, Information Systems, Computer Science, Communications, or a related field; or an equivalent combination of education and relevant professional experience.
  • 3+ years of experience administering marketing automation platforms, preferably Adobe Journey Optimizer or comparable enterprise solutions (Salesforce Marketing Cloud, Braze, Marketo, etc.).
  • Experience working with customer data platforms (CDPs), preferably Adobe Experience Platform.
  • Strong understanding of audience segmentation, customer lifecycle marketing, and email best practices.
  • Experience with marketing analytics and reporting tools, including Customer Journey Analytics or similar platforms.
  • Excellent organizational skills and attention to detail with the ability to manage multiple campaigns simultaneously.
  • Strong communication skills and the ability to collaborate across technical and non-technical teams.
  • Passion for sports, entertainment, and creating exceptional fan experiences.

Benefits

  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents
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Sports Careers

There are thousands of people who want to work in professional sports, but finding those jobs has always been a pain. Career pages are scattered across 150+ team websites, each running a different system. By the time you check them all, new roles have already been filled.Sports Careers fixes that.We pull real-time job listings from every MLB, NFL, NBA, NHL, and MLS team, plus top sports betting companies. 1,900+ jobs, one search, updated daily.Just every sports job in one place.Start browsing at sports-careers.com

Founded in 2026
New York, New York, USA

Salaries

Posted range

$50K/yr – $70K/yr

Taken straight from the job posting.

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Marketing Automation Specialist

Sports Careers · Sacramento, CA · On-site