Responsibilities

• Serve as the primary administrator for Adobe Journey Optimizer (AJO), managing platform configuration, governance, and best practices.
• Build, test, schedule, and deploy email marketing campaigns across multiple business units, including: Sacramento Kings; Kings Team Store; Golden 1 Center; Stockton Kings.
• Develop and manage audience segments using Adobe Experience Platform (AEP) profiles, behavioral data, and custom list imports to support targeted marketing initiatives.
• Collaborate with Marketing, Ticketing, Corporate Partnerships, Retail, and other business units to execute personalized customer journeys and campaign strategies.
• Ensure quality assurance of all campaigns, including audience validation, content review, deliverability testing, and deployment accuracy.
• Monitor campaign execution and troubleshoot issues related to audience qualification, journey logic, and email delivery.
• Provide campaign performance data and email reporting to internal stakeholders, delivering insights on key metrics such as delivery, opens, clicks, engagement, and conversions.
• Maintain documentation of campaign workflows, audience definitions, and platform processes to ensure operational consistency and knowledge sharing.
• Serve as the primary administrator for Adobe Customer Journey Analytics (CJA), supporting reporting, dashboard development, and campaign measurement.
• Partner with Business Intelligence and Marketing teams to identify opportunities for automation, personalization, and continuous optimization of fan communications.

Preferred

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, Computer Science, Communications, or a related field; or an equivalent combination of education and relevant professional experience.
• 3+ years of experience administering marketing automation platforms, preferably Adobe Journey Optimizer or comparable enterprise solutions (Salesforce Marketing Cloud, Braze, Marketo, etc.).
• Experience working with customer data platforms (CDPs), preferably Adobe Experience Platform.
• Strong understanding of audience segmentation, customer lifecycle marketing, and email best practices.
• Experience with marketing analytics and reporting tools, including Customer Journey Analytics or similar platforms.
• Excellent organizational skills and attention to detail with the ability to manage multiple campaigns simultaneously.
• Strong communication skills and the ability to collaborate across technical and non-technical teams.
• Passion for sports, entertainment, and creating exceptional fan experiences.

Benefits

• Comprehensive Medical, Dental, and Vision benefits for employees and dependents
• Paid Time Off + 11 Paid Holidays + Summer Fridays
• Employer 401(k) match
• Cell Phone Stipend
• Sacramento Kings home game tickets, team store discounts, and more!