Responsibilities

• Set up and manage campaigns, emails, re-sends, landing pages, redirects, and completion actions in Pardot, Braze, and Salesforce.
• Configure Pardot Engagement Studio workflows, Salesforce Engagement cadences, and Braze canvases for lead nurturing and client communications.
• Build and maintain campaign logic, triggers, flows, and integrations with Salesforce.
• Monitor campaign performance in real-time, troubleshoot issues, and implement optimizations to maximize results.
• Clean, enhance, and import lead, contact, and account lists from events and vendors.
• Clean and segment weekly target lists for our SDR team.
• Execute lead scoring, lifecycle stages, and campaign tracking frameworks.
• Maintain Salesforce, Pardot, and Braze data hygiene, deduplication, and segmentation accuracy.
• Document all marketing workflows, standard operating procedures and best practices.
• Build and maintain dashboards to support analysis of campaign performance and KPIs.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years of experience in marketing automation, operations or a similar role.
• Experience with Salesforce and at least one automation platform (e.g., Pardot, Braze, or similar).
• Experience with Salesforce Analytics Studio, Power BI, or similar reporting platforms.
• Familiarity with basic Salesforce administration.
• Deep understanding of data governance, data hygiene, and CRM best practices.
• Experience managing list imports, enrichment tools, and third-party data providers.
• Strong analytical skills and proficiency in Excel.
• Excellent organizational skills, the ability to manage multiple projects simultaneously, and keen attention to detail.
• Effective communicator and collaborator, with the ability to work cross-functionally.

Preferred

• Salesforce Certified Administrator, Salesforce Certified Account Engagement (Pardot) Specialist, and/or Braze Certified Practitioner or higher.
• US Eastern time zone.