Responsibilities

• Assist in developing and executing go-to-market strategies for new product features and learning tools.
• Manage and execute day-to-day backend operations across digital channels, including social media, and email marketing.
• Event Planning and management of the logistics, design, and execution of events (conferences, conventions, and webinars).
• Write and edit compelling, SEO-optimized content—including blog posts, case studies, newsletters, and website copy (including visuals/content design)—tailored for educators, students, and parents.
• Collaborate with design and product teams to build engaging collateral.
• Define the global merchandise vision, ensuring all branded items align with company values, mission, and aesthetic standards.
• Track and measure campaign performance and ROI
• Monitor Google Analytics, CRM, and ad platforms to prepare performance reports and identify key growth opportunities.
• Conduct ongoing competitor and market research to stay ahead of ed-tech trends.

Requirements

• Experience: 2+ years of proven marketing experience, preferably in an ed-tech, B2B SaaS, or digital agency environment.
• Experience: 1-2 years managing corporate social media profiles (e.g., X, Instagram, LinkedIn, TikTok, Facebook)
• Exceptional Writing: Strong copywriting skills with the ability to translate complex educational concepts into clear, engaging messages.
• Analytical Mindset: Familiarity with digital marketing and data analytics tools (e.g., Google Analytics, HubSpot, Mailchimp, Claude, Canva, Tableau).
• Startup DNA: Highly organized, resourceful, and capable of juggling multiple deadlines in an evolving environment.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Preferred

• Education background with a genuine interest in the education industry.
• Experience with HubSpot Marketing
• Experience managing company websites (Webflow experience preferred)

Benefits

• Flexible working hours and a remote-friendly culture.