Marketing Associate (Part Time) at Watsco, Inc. | Albany, NY | $23/hr – $27/hr

Marketing Associate (Part Time)

Albany, NY (On-site)

$23/hr – $27/hrEntry LevelPart time

Posted 6 weeks ago

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Job Summary

Own social strategy and content production for multiple brands, turning analytics into iterative improvements across posting, SEO touchpoints, and audience engagement.

Social Content & Publishing: Own content creation across graphics, photos, posts, and video for 3 brands.
Analytics to Action: Track GA4 and platform data to drive monthly recommendations and strategy tweaks.
Moderation & Local SEO Alignment: Monitor comments, respond, and tune SEO/GEO signals to grow reach.

Job Description

Responsibilities

Manage and execute our social media strategy
Create and design content (ie: graphics, photos, social posts, and video content) for our brands and customer types.
Manage social posting and monitoring: respond to comments/messages, moderate, and escalate issues as needed
Review analytics regularly to accurately report and identify successes and opportunities - suggesting adjustments to our social media strategy accordingly.
Track performance using GA4 and platform analytics; provide monthly recommendations
Monitor SEO/GEO performance and strategize ways to improve search results.
Support content calendar development across 3 brands
Assist with website updates, changes, and content as needed.

Requirements

Effective communication
Strong organizational skills and follow-through
Ability to work in a typical office environment
Ability to sit for extended periods of time

Preferred

Photoshop proficiency; InDesign/Illustrator a plus
Video editing experience (CapCut or equivalent)
Strong social content creation + copywriting skills
Familiarity with SEO, local SEO, and GEO/AI search optimization
Experience working with analytics (GA4 and/or platform reporting)

Benefits

401k with Company Match
Paid Time Off
Employee Stock Purchase Program

Watsco, Inc.

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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