Responsibilities

• Own day-to-day management and optimization of paid search campaigns, including keyword strategy, match types, bid management, and ad copy testing
• Manage and optimize Performance Max campaigns, including asset group strategy, audience signals, and cross-inventory performance monitoring
• Run YouTube campaigns end-to-end — audience and placement targeting, creative briefing, and performance iteration
• Partner with creative teams to develop and test ad creative across formats, maintaining a structured testing framework to surface winning concepts
• Build and test landing pages in collaboration with design and growth teams, owning the CRO testing roadmap
• Monitor performance daily, identifying trends and opportunities to improve efficiency against CPA, ROAS, and volume targets
• Build structured performance reports combining platform data with internal business metrics for marketing leadership
• Conduct keyword research, search term analysis, and negative keyword management to maintain targeting precision
• Support tagging, tracking setup, and QA to ensure data integrity across platforms

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 2-4 years of hands-on paid search experience in a direct-response or performance-focused environment
• Proficiency with Google Ads and Microsoft Ads, including Performance Max and YouTube; Google Ads certification a plus
• Experience with creative testing frameworks and landing page development/CRO; familiarity with tools like Framer a plus
• Strong analytical skills with the ability to translate data into clear optimization actions
• Advanced Excel skills; Looker Studio, SQL, and Google Tag Manager experience a plus
• Experience in healthcare, telehealth, or D2C subscription businesses a plus
• Detail-oriented, collaborative, and comfortable in a fast-paced, in-person environment in San Francisco

Preferred

• Google Ads certification a plus
• Framer a plus
• Experience in healthcare, telehealth, or D2C subscription businesses a plus
• Looker Studio, SQL, and Google Tag Manager experience a plus

Benefits

• 🥗 Daily Meals and Espresso Bar - Breakfast, lunch, and dinner every weekday. Our on-site barista keeps the espresso and matcha flowing all day
• 💰 Pre-Tax Commuter Perks - Save on transit and parking through pre-tax commuter benefits
• 💸 Top-of-Market Compensation - We offer competitive salaries along with generous equity packages so you can share in the success you help create
• 💣 Profitable and Rapid Growth - We’re scaling fast, with financial discipline and long-term vision. No VC constraints, just sustainable momentum and smart decisions
• 🚀 High-Impact Work - Help shape the future of digital healthcare. Your work here directly improves lives and scales nationwide
• 👩‍💻 World-Class Team - Collaborate with teammates from Tesla, SpaceX, Citadel, Harvard, IIT, and more. We value excellence, humility, and empathy in equal measure
• ✨ Comprehensive Benefits - 401(k) with match, generous time off, life insurance, and high-quality medical, dental, and vision plans
• 💊 Mochi Health Membership – We cover your monthly subscription fee so you can experience the same care as our patients (medications not included)
• 🌴 Time to Recharge – Enjoy unlimited PTO, generous company holidays, and true flexibility. We trust you to take the time you need to rest, reset, and thrive
• 🧘 Wellness First – From weekly mindfulness sessions to group workouts and fitness perks, your physical and mental health are top priority