Marketing Associate

San Mateo, CA (On-site)

$71K/yr – $80K/yrEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the content and campaign engine that informs messaging, educates users, and accelerates feature adoption, through cross-functional collaboration with product and design.

  • Write and develop marketing content across multiple formats (emails, web and print copy, blog posts, case studies, and more).
  • Develop and drive campaigns to increase awareness and usage of product features.
  • Collaborate with the marketing team to craft creative ways to reach potential customers and deepen engagement with existing users.
  • Coordinate and implement end-to-end projects with colleagues from product management and design.

Job Description

Own the content and campaign engine that informs messaging, educates users, and accelerates feature adoption, through cross-functional collaboration with product and design.

  • Write and develop marketing content across multiple formats (emails, web and print copy, blog posts, case studies, and more).
  • Develop and drive campaigns to increase awareness and usage of product features.
  • Collaborate with the marketing team to craft creative ways to reach potential customers and deepen engagement with existing users.
  • Coordinate and implement end-to-end projects with colleagues from product management and design.
IXL Learning logo

IXL Learning

3.4 Glassdoor

At IXL Learning, we are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.IXL’s award-winning personalized learning platform is used by more than 17 million students worldwide. With a comprehensive K-12 curriculum, individualized guidance, and real-time analytics, IXL meets the unique needs of each learner. And as the gold standard in educational technology, IXL is helping 95 of the top 100 U.S. school districts successfully use technology to improve teaching and learning. Studies have shown that IXL leads to higher test scores, predicts success, and benefits all students. Learn more about how IXL accelerates learning at www.ixl.com/research IXL Learning’s family of brands includes Rosetta Stone, the world’s leading language learning program; TeachersPayTeachers, the leading marketplace of educator-created resources; Education.com, the most comprehensive library of learning activities for K-8 students; Wyzant, the nation’s largest tutoring network; Vocabulary.com, the educational destination for improving literacy skills; SpanishDictionary.com, the world’s most popular Spanish-English dictionary and translation website; and ABCya, the creator of over 300 educational computer games and apps for kids.Hear what our employees love about working at IXL:"At IXL, I take pride in knowing that the code we deliver helps educators and parents better understand how their children are learning. And, it's motivating to work on a team with supportive and highly capable coworkers who genuinely care about each other, the product, and our customers." - Adam Singer, Engineering Project Lead"Solving engineering challenges to continually improve our product really keeps me engaged in my work." - Jestin Ma, Software Engineer

Founded in 1998
San Mateo, California, USA
5.3K employees (249 in marketing)
47% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
47.3M
Monthly Google Ads Budget
$941.7K
Traffic Source Mix
Search
28.6%
Direct
65.1%
Referral
5.1%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
203 (4% of company)
Median Career Experience
10.5 years
Median Tenure
3.6 years

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