Responsibilities

• Assist in crafting compelling messages using content from the website and existing collateral for email marketing, advertising, media relations and social media.
• Help tailor messages to various audiences and personas to effectively communicate the value proposition of our clinical specialties and expertise.
• Utilize HubSpot/CRM to manage contacts, lists, asset libraries, reports, and email schedules.
• Assist in creating landing pages, workflows, and email marketing campaigns to educate and influence key referral sources to drive volumes.
• Implement cross-selling strategies to encourage former patients to choose Gaylord for additional services, fostering long-term patient loyalty.
• Assist with internal communication by creating posters, flyers, newsletters, and capturing photos and videos of events and activities to convert content into internal or external messaging.
• Attend meetings to gather updates or changes affecting Gaylord’s service lines, owned assets, or existing messaging.
• Provide backup for social media and digital coordinator.
• Support public relations and special event efforts.
• Assists in the coordination of community events and the preparation of materials.

Requirements

• Bachelor's degree in liberal arts, Marketing, Communications, or related field.
• Minimum of 3 years of work experience in marketing or preferably in a healthcare setting
• Familiarity with CRMs such as HubSpot or Salesforce a plus.
• Creative mindset with a keen eye for detail and design.
• Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
• Demonstrated analytical skills with the ability to interpret data and draw actionable insights.