Responsibilities

• Develop and execute growth strategies across TikTok and Instagram
• Identify trends, viral formats, and content opportunities
• Analyze performance and optimize content for engagement and reach
• Collaborate with the team on daily content filming and posting
• Develop content themes and storytelling aligned with the Girlhero brand
• Ensure visual consistency and brand voice across platforms
• Support marketing campaigns tied to product launches, events, and promotions
• Assist with influencer collaborations and brand partnerships
• Track engagement, audience growth, and content performance
• Use insights to refine strategy and improve reach and conversions

Requirements

• 2–4+ years experience in social media marketing, digital marketing, or fashion marketing
• Strong understanding of TikTok and Instagram content growth strategies
• Passion for Gen Z fashion, culture, and trends
• Experience managing a digital advertising budget
• Creative mindset with the ability to generate content ideas quickly
• Strong organizational and communication skills

Preferred

• Experience working with fashion or retail brands
• Influencer marketing experience
• E-commerce marketing experience