Responsibilities

• Primary responsibilities include recommending media and product placements that will continue to successfully grow the business.
• Manage assigned media channels and work to innovate within those channels to continually find more growth opportunities.
• Research and analyze past marketing results for existing marketing channels, searching for new marketing channel opportunities, as well as assisting in all stages of analyzing and executing the marketing plans.
• Collaborate with Product Development and Advertising to bring new product introductions to market.
• Manage products throughout the entirety of the product lifecycle – from conception to shipment.
• Take ownership of assigned products and product forms across a variety of different affinities and featuring products licensed through some of the most recognizable brands around the world.
• Ability to work in a collaborative environment and confidence to present findings and recommendations to all levels of the organization is a must.
• Generate reports to showcase marketing and product results which will be shared with varying members of the organization.
• Leverage emerging AI tools and automation technologies to streamline workflows, enhance marketing operations, and identify opportunities for process improvement and efficiency.

Requirements

• BA/BS in Marketing, Business, Finance, Statistics or related field
• 0-2+ years of experience in a direct mail or direct response marketing position preferred
• Proficient in Microsoft Office with advanced skills in Excel
• Familiarity with Power Automate and emerging AI-based technologies.
• Strong analytical skills and inquisitive nature
• Proficient in math and/or statistics
• Keen attention to detail
• Excellent verbal and written communication skills
• Self-starter with strong organizational skills and ability to multitask
• Ability to work in a deadline driven environment

Benefits

• We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
• Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
• There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback. We meet quarterly to focus on the future!
• Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
• Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives such as an annual health fair and an onsite fitness center, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
• Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Vision, Life Insurance, Disability Insurance, Paid Time Off (PTO), Direct Deposit, Credit Union, Flexible Spending Accounts, Health Savings Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!