Responsibilities

• Obtain referrals from existing referral sources and follow up to ensure patients are enrolled with the agency
• Build strategic partnerships and develop techniques to attract new clients in the industry
• Schedule and present information about True Care’s programs and services to community organizations, including doctors’ offices, hospitals, nursing homes, independent living facilities, planning boards, and other healthcare professionals
• Utilize marketing strategies and techniques to attract new patients
• Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long-term impact goals in mind
• Attend community events as needed
• Develop compelling and concise outreach materials in collaboration with the Branding department
• Demonstrate thorough knowledge of the agency, including our vision, mission, and values; the services we provide; and how we differentiate ourselves from other home care agencies
• Provide monthly reports on outreach efforts
• Perform other related marketing duties as assigned

Requirements

• High school diploma/College degree in a related business field preferred
• This role requires up to 75% travel within New York City; having a car is required
• Bilingual in Mandarin and/or Cantonese is required
• Knowledge of and experience in the Home Care Private Client sector is a plus
• At least 1 year of outreach, marketing, or home care experience is highly preferred
• Knowledge and experience with computer applications, including Salesforce and Excel
• Excellent sales and marketing, communication, time management, and organizational skills
• Self-driven with strong business development goals and the ability to execute plans to achieve desired outcomes
• Clean, professional image, behavior, and demeanor are expected at all times
• Maintaining standards of high quality customer service

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• PTO and paid holidays
• Professional development opportunities
• Mission-driven work in an innovative healthcare space