Responsibilities

• Develop and execute integrated marketing plans aligned to business objectives and tied directly to an annual marketing budget
• Own channel strategy and resource planning across owned, earned, and paid media
• Manage end-to-end campaign planning and execution , from concept through measurement and optimization
• Conduct market sizing, benchmarking, and competitive analysis to inform go-to-market strategy
• Create and maintain competitor quick cards and positioning materials for internal stakeholders
• Lead multi-channel B2B campaigns across: Email, search, social, affiliate, sponsorships CTV/ATV, digital out-of-home, display, and print
• Execute and optimize paid media campaigns (LinkedIn, Meta/Facebook, Google Display Network preferred)
• Manage event marketing , including trade shows, conferences, and partner-sponsored events
• Track performance, ROI, and pipeline impact using marketing analytics and reporting tools
• Create and manage compelling visual and written content including: Sales enablement materials Ideal Customer Profiles (ICP) Use cases and customer stories Event and campaign collateral

Requirements

• Bachelor's degree in Communication, Marketing, Graphic Design, Advertising or a related field
• 2+ years of professional work experience within Marketing, Sales or Business Development
• Experience supporting or executing product launches, brand launches, or go-to-market initiatives
• Experience collaborating with external marketing agencies, creative partners, or media vendors
• Experience with media planning and paid media buying (e.g., digital, radio, streaming platforms such as iHeart or Pandora)

Preferred

• Master's degree
• Highly motivated team player that works independently and takes ownership of tasks and projects
• General understanding of marketing, print production, corporate identity, advertisements and multimedia design
• Excellent communication skills, both verbal & written
• Ability to manage time, multi-task and meet tight deadlines

Benefits

• Your well-being matters at Bosch! We offer a competitive compensation and a benefits package designed to empower you in every area of your life.
• premium health coverage
• a 401(k) with generous matching
• resources for financial planning and goal setting
• ample paid time off
• parental leave
• comprehensive life and disability protection
• We’re investing in your success!