Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
1 day ago
Marketing Assistant - Temporary
USA (On-site)
Salary Not AvailableEntry Level1+ years expFull time
Posted 3 months ago
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Job Summary
Support WVU Medicine’s strategic marketing plans and campaigns to advance business priorities.
- Assist in developing and executing best practices and metrics to track program success.
- Support copywriting, editing, and repurposing content across collateral, web pages, blogs, and case studies.
- Maintain an editorial calendar and assist with basic design to attract a qualified audience.
Job Description
Responsibilities
- This position plays a central role in supporting the creation and execution of strategic marketing plans which support WVU Medicine’s strategic business priorities and operational goals.
- Assists in the development and execution of best practices, supporting the compilation of metrics to gauge program success, and looking for creative solutions to support overall team initiatives.
- Assists in the writing, supports copy edits, proofread, and provides support to repurpose content marketing deliverables (e.g. – collateral, web pages, blog posts, whitepapers, and case studies).
- Assists in the development of a rich content/editorial calendar that attracts a qualified audience.
- Supports the creation of digital graphics and basic design and layout of materials.
- Assists in the development of marketing automation, and supports the digital marketing campaigns.
- Helps measure performance of outreach campaigns against set goals (ROI and KPIs).
- Supports the plan and helps to execute SEO/SEM and display advertising campaigns
- Supports the development of content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.
- Provides assistance in the development and updates to company presentations utilizing PowerPoint (e.g. – new and existing templates).
- Provides support and assistance for industry related conferences, trade shows, and events.
- Assists in the establishment and maintenance of relationships with Industry media contacts, organizations, and key influencers.
- Provides support by recommending marketing strategy adjustments to meet changing market and competitive conditions.
- Provides support duties including, but not limited to: database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support.
- Assists and supports senior level staff and leaders.
- Assists in the monitoring of trends and insights, and suggest optimization spends and performance based on the insights.
Requirements
- High School diploma, or equivalent
- One (1) year administrative or marketing experience.
- Possess adequate creative and professional writing skills.
- Efficiency with Adobe Creative Suite.
- Efficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Familiarity with CRM.
- Familiarity with SEO and SEM best practices.
- Familiarity with web-based CMS and marketing analytics tools (Google Analytics a plus).
- Familiarity with HTML, CSS, and JavaScript development and constraints.
- Time management skills; strong service oriented follow up to the client.
- Basic understanding of print production and management.
Preferred
- Bachelor’s degree in marketing, communications, public relations, or related field.
- Two (2) years of experience in Healthcare marketing.
- Graphic design, website design and video production experience preferred.
- Direct work experience in the healthcare industry preferred.
WVU Medicine
The West Virginia University Health System, which operates under the brand WVU Medicine, is West Virginia’s largest health system and the state’s largest employer with more than 3,400 licensed beds, 4,600 providers, 35,000 employees, and $7 billion in total operating revenues. The Health System is comprised of 25 hospitals – including J.W. Ruby Memorial Hospital, an 880-bed academic medical center, and the 150-bed WVU Medicine Golisano Children’s Hospital in Morgantown, West Virginia – and five institutes. To learn more, visit WVUMedicine.org.
Traffic Signals
Monthly Visitors
341.7K
Traffic Source Mix
Search
45.4%
Direct
48%
Referral
5.1%
Social
0.5%
Paid
0.9%
Headcount Trend
Current headcount: ~9.5K
Marketing Team
Marketing Team Size
52 (1% of company)
Median Career Experience
12.5 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Angela S. Jones
Assistant Vice President of Media and Marketing Communications
At the company for 18 years 6 months
Chelsie Davis
Director of Marketing and Communications
At the company for 7 years 6 months
Marisa Sayre
Executive Director, Development, Marketing and Communications at WVU Medicine Children's
At the company for 6 years 8 months
Christie Zachary
Program Director for Student Outreach and Marketing
At the company for 9 years 8 months
