Marketing Assistant (Part-time)

Lawrence, KS (Unknown)

Salary Not AvailableEntry Level1+ years expPart time

Posted 8 days ago

Job Summary

Own and drive campus and community marketing initiatives, delivering content creation, social media management, and collaborative support for leasing and resident engagement.

  • Lead content creation and social media management alongside leasing and office teams
  • Coordinate events, outreach, and partnerships to expand local reach
  • Foster community through resident-focused digital marketing and onboarding efforts

Job Description

Responsibilities

  • Demonstrate excellent customer service with residents, prospects, vendors, officials, and community members; prioritizing others and fighting for their highest possible good.
  • Produce high-quality photo and video content to be used for social media marketing and promotional materials.
  • Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
  • Collaborate with the office staff to provide marketing support for the property’s leasing and resident retention efforts.
  • Work with the leasing team to develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
  • Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
  • Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
  • Support efforts related to the property's image and ensure that all marketing materials accurately represent unique features and amenities.
  • Stay up to date on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
  • Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.

Requirements

  • High school diploma or equivalent.
  • Experience with editing apps such as CapCut, Canva, and Adobe Lightroom.
  • Ability to present a creative portfolio highlighting prior creative/design and social media experience.
  • Proficiency in using social media platforms such as Instagram, Facebook, and TikTok with an understanding of platform-specific trends and best practices.
  • Demonstrated experience in planning and scheduling social media content or coordinating marketing events, preferably using a content calendar or management platform.
  • Possess strong photography and videography and editing skills.
  • Experience in event planning and execution.
  • Ability to work independently.
  • Pass a criminal background check.
  • Ability to work extended hours during the turnover period, including nights and weekends.

Preferred

  • University enrollment, working towards a degree in marketing, communications, or a related field is preferred.
  • One or more years of experience working in the customer service, sales, or retail industry is preferred.
Tailwind Group, Inc. logo

Tailwind Group, Inc.

Headquartered in Mankato, MN, Tailwind Group is a multi-faceted real estate development, management, and leasing firm. By functioning in concert with property owners and typically participating in joint ownership, our organization has a vested interest in aligning and maintaining the performance expectations of all parties.With over 40 years of combined experience, Tailwind Group is focused on putting our clients’ interests first, delivering on our commitments and applying a keen understanding of real estate and risk management. Our emphasis on building and sustaining unique, amenity-rich developments creates a setting where property values exceed market trends and people understand the true meaning of community.

Founded in 2012
Mankato, Minnesota, USA
225 employees (11 in marketing)

Marketing Team

Marketing Team Size
11 (5% of company)
Median Career Experience
6 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
21.9%
Direct
59.5%
Referral
5.1%
Social
12.2%
Paid
1.1%

Headcount Trend

Current headcount: ~225
Tailwind Group, Inc. logo

Marketing Assistant (Part-time)

Tailwind Group, Inc. · Lawrence, KS · Unknown