Marketing Assistant Manager (E-commerce, Chinese Required)
Los Angeles, CA (On-site)
Posted 2 months ago
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Original Job Description
Company Description Synear Foods USA is a subsidiary of Synear Food Holdings, one of the largest and most established frozen food manufacturers in China. With a strong heritage of quality and innovation, Synear has been serving consumers worldwide for more than two decades. Synear Foods USA focuses on delivering authentic, convenient, and high-quality frozen food products to meet the diverse tastes of North American consumers. Our product portfolio includes a wide range of dumplings, buns, dim sum, and other ready-to-eat favorites, crafted with carefully selected ingredients and strict quality standards. At Synear Foods USA, we are committed to sharing the rich tradition of Asian cuisine while continuously innovating to create products that fit modern lifestyles. Our mission is to bring families and communities together through food that is delicious, convenient, and trustworthy. Synear is an "at-will", equal opportunity employer. We consider applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age (40 or over), disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law. Job Description Marketing Strategy & Execution Assist in developing and executing integrated marketing plans across digital, event, and in-store channels. Oversee event planning and execution for national trade shows, roadshows, and promotional activations. Supervise and support junior marketing staff or interns as needed in day-to-day marketing operations. Brand & Content Management Manage company presence across digital E-commerce platforms, including website and social media (Instagram, Rednote, Facebook, etc.). Review and approve marketing materials and promotional content for brand consistency and accuracy. Coordinate content capture (photos/videos) at events to support storytelling and digital engagement. Customer Engagement & Sales Support Collaborate with sales teams to plan campaigns and support key account promotions. Analyze customer feedback, event ROI, and campaign metrics to improve future initiatives. Support in preparing sales kits, product samples, and presentation decks for meetings or events. Market Research & Product Insights Monitor industry trends, competitor activity, and consumer behavior to provide insights to Sales and R&D teams. Lead or support product tastings and sensory panels; provide feedback on flavor profile, packaging, and positioning. Maintain competitor benchmarking documents and prepare periodic market reports. Operational Coordination Coordinate logistics for promotional events, including equipment, sample inventory, and transportation. Contact with external vendors for event support, branded collateral, and product shipment. Maintain event calendars and marketing budget trackers; ensure on-time and on-budget execution. Qualifications Bachelor's degree in Business, Marketing preferred Bilingual in English and Mandarin required Minimum 3-4 year of E-commerce experience in the CPG or food industry preferred Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with Asian Ethnic retailers and wholesaler preferred Self-driven and proactive with excellent presentation, written, and verbal communication skills. Excellent presentation, written and verbal communication skills Ability to organize and prioritize in a fast paced environment Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed Valid driver's license and clean driving record Proficient in Google Apps, MS Office Suite, etc. Pay range: $70,000 - $90,000/ year, include performance bonus Onsite 5 days a week, Monday - Friday
Founded in 1997, Synear Food Co. Ltd with our team of 15,000 employees and covering an area of more than 750,000 sq meters in 12 manufacturing facilities, we are one of the largest and most well-known frozen food brands in China. Our annual production capacity is over 700,000 tons, supplying over 300 frozen products under 6 categories: dumplings, steamed buns, rice balls, wontons, snack food, and rice dumplings. Synear dominates almost 30% market share of China’s frozen food market. We are China’s top 500 most valuable brand (source: World Brand Lab); and honored to be the exclusive supplier of frozen food for the Beijing 2008 Olympic Games. We take pride in our ability in innovation and supreme quality of food production. As of right now, we are the leader of Food Safety in China: ISO9001, ISO22000 certifications, approved by FDA and BRC. Since 2003, Synear’s overseas market has developed steadily. Its business covers Asia-Pac, Europe, and North America. Our customers cover more than 50 countries including USA, Canada, UK, France, Germany, Italy, Russia, South Korea, Japan, Thailand, and the Philippines. The business channel covers large supermarket chains, foodservice chains, ethnic supermarkets, wholesale distribution and other types. It is the first Chinese well-known frozen food brand to have a manufacturing presence in the United States. Synear Foods USA was established in 2015. The 190,000 sq ft plant is in Chatsworth, a neighborhood in the northwestern San Fernando Valley of Los Angeles, California. The facility has multiple dumpling production lines and SQF Level 3 certified. Distributing (under “Synear” brand) to Asian stores nationally, including 99 Ranch, H-Mart, and Great Wall among others, we are focused on high-quality ingredients and constant innovation, actively launching new products of the best flavor with families in mind.We are committed to serve all our customers around the globe and devoted to bringing the hometown flavor to your home.
