Responsibilities

• Support the management of paid advertising campaigns across Google Ads and Facebook Advertising
• Analyze campaign performance using Google Analytics, Google AdWords, What Converts, Callrail, Agency Analytics, GA4, and other analytics tools to generate insights that inform future strategies.
• Collaborate with the team to implement conversion tracking and offline conversion tracking workflows for lead gen clients.
• Lead the creation of landing pages for clients supported by our landing page library and AI tools
• Handle the ideation and creation of images, text copy, and video ads for client campaigns, launching and monitoring ongoing split tests that will improve conversion rates. Then reporting on those tests via our reporting tools.
• Logging key client changes, observations, and recommendations to be included in monthly reports (all changes do not have to be logged, but the work will be monitored to ensure it's getting done)

Requirements

• Comfort level with Wordpress
• Comfortable with Google Ads + META Ads
• Strong copywriting skills paired with an eye for graphic design to create compelling visual content. Understanding of CTA's, Unique Selling Proposition (USP), features/benefits, and how to craft winning ads.
• Excellent organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred

• Experience with local businesses like law firms and home service companies.

Benefits

• Benefits: * Flexible schedule