Marketing Assistant, Brand Strategy

New York City, NY (Hybrid)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-functional Go-To-Market planning and launch readiness for NA marketing, with a focus on campaigns, retailer moments, and commercial priorities.

  • Marketing Planning and GTM readiness execution: own planning across launches, hero campaigns, and retailer priorities.
  • Cross-functional Delivery: coordinate calendars, trackers, and timelines to align campaigns, launches, and commercial initiatives.
  • Insights & Optimization: track KPI performance, translate data into recommendations, and maintain dashboards for leadership reviews.

Job Description

Responsibilities

  • Marketing Strategy & Planning: Support development of North America marketing plans across innovation launches, hero campaigns, retailer priorities, and key business initiatives.
  • Assist with development and maintenance of the North America marketing calendar.
  • Support cross-functional planning and project management across key marketing initiatives.
  • Help ensure alignment across campaigns, launches, retailer moments, and commercial priorities.
  • Go-To-Market Support: Support execution of go-to-market plans across innovation launches and key business initiatives.
  • Assist with development of launch materials, timelines, trackers, and planning documents.
  • Coordinate cross-functional deliverables and project timelines.
  • Support launch readiness and execution across marketing initiatives.
  • Reporting, Insights & Analytics: Support weekly, monthly, and quarterly business reporting.
  • Assist with KPI tracking, campaign reporting, and performance recaps.

Requirements

  • Internship experience or up to 2 years of experience in marketing, brand marketing, social media, communications, business, or related fields.
  • Beauty, skincare, wellness, lifestyle, consumer, retail, or agency experience preferred.
  • Experience supporting marketing, brand, consumer engagement, or business initiatives preferred.
  • Recent graduates with relevant internship experience are encouraged to apply.
  • Skills: Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms.
  • Skills: Passion for creator culture, social media, and digital trends.
  • Skills: Experience creating, editing, and publishing social content.
  • Skills: Strong organizational skills and attention to detail.
  • Skills: Excellent communication and relationship-building skills.
  • Skills: Ability to manage multiple priorities in a fast-paced environment.
  • Skills: Curiosity and interest in consumer insights, marketing performance, and business analytics.
  • Skills: Proficiency with social content creation, editing, publishing, and reporting tools.

Preferred

  • Beauty, skincare, wellness, lifestyle, consumer, retail, or agency experience preferred.
  • Experience supporting marketing, brand, consumer engagement, or business initiatives preferred.
  • Ideal Candidate Profile: Lives and breathes social media, creator culture, and emerging trends.
  • Ideal Candidate Profile: Passionate about content creation, community building, and digital storytelling.
  • Ideal Candidate Profile: Highly organized, proactive, and eager to learn.
  • Ideal Candidate Profile: Comfortable operating in a fast-paced, entrepreneurial environment.
  • Ideal Candidate Profile: Excited to grow a career within Social Media, Influencer Marketing, and Consumer Engagement.

Benefits

  • BYOMA is an equal opportunity employer. We value a culture of inclusion and diversity within our team. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
Byoma logo

Byoma

Meet BYOMA – the world’s fastest growing skincare brand.BYOMA has pioneered clinically proven science and innovation by demystifying and democratising skincare– empowering people to make smart, informed, educated choices when it comes to their skin and bringing the conversation around skin barrier health into the mainstream. BYOMA was built on four fundamental principles; Efficacy, Accessibility, Education, and Engagement and these inform, inspire and underpin everything the brand does. Not only are the formulas efficacious – but the dedication to accessibility and education has allowed the brand to become one of the most exciting and engaging skincare brands globally.BYOMA is currently available in Sephora across UK, Europe and Middle East. Target and Ulta in North America, and in other key retailers worldwide such as Boots, Cult Beauty and AmazonJoin us as we build an inclusive community. Because let’s face it, barriers aren’t beneficial for anything other than your skin.

Glasgow, Scotland, GBR
105 employees (30 in marketing)

Traffic Signals

Monthly Visitors
302.6K
Monthly Google Ads Budget
$4
Traffic Source Mix
Search
66.2%
Direct
26.2%
Referral
2.5%
Social
3%
Paid
0.6%

Headcount Trend

Current headcount: ~106

Marketing Team

Marketing Team Size
25 (24% of company)
Marketing Roles Posted (Last 30 Days)
6

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