Responsibilities

• Assist in developing and implementing comprehensive digital marketing campaigns across social media platforms, email marketing, SEM (Search Engine Marketing), and display advertising
• Utilize SEO tools and conduct keyword research to optimize website content, blog posts, and landing pages for improved search engine rankings
• Manage content creation including copywriting, graphic design using Adobe Creative Suite, and editing images with Adobe Photoshop to produce engaging visuals
• Support the management of content on WordPress websites and other content management systems to ensure fresh, relevant content is published regularly
• Monitor campaign performance using Google Analytics, Google Ads, Facebook Advertising, and other analytics tools; analyze data to identify opportunities for conversion optimization and performance improvements
• Collaborate with the team on social media management strategies to increase followers, engagement, and brand awareness through platforms like Facebook, Instagram, LinkedIn, and Twitter
• Assist in executing marketing automation workflows and email marketing campaigns to nurture leads and enhance customer retention
• Conduct A/B testing on landing pages and ads to improve conversion rates; implement best practices in performance marketing for e-commerce and B2B initiatives
• Support the integration of HTML, CSS, JavaScript, SQL queries for website updates or data analysis as needed

Requirements

• Proven experience or internship in digital marketing or related fields demonstrating familiarity with SEO tools, Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, SEM strategies, or content creation
• Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite are preferred
• Excellent copywriting skills paired with a creative approach to content development for various digital channels

Preferred

• Hands-on experience with WordPress or other content management systems is highly desirable
• Knowledge of HTML, CSS, JavaScript, or SQL is a plus for technical website updates or data analysis tasks
• Familiarity with social media management tools and marketing automation platforms will be advantageous

Benefits

• Flexible schedule