Assist in developing and implementing comprehensive digital marketing campaigns across social media platforms, email marketing, SEM (Search Engine Marketing), and display advertising
Utilize SEO tools and conduct keyword research to optimize website content, blog posts, and landing pages for improved search engine rankings
Manage content creation including copywriting, graphic design using Adobe Creative Suite, and editing images with Adobe Photoshop to produce engaging visuals
Support the management of content on WordPress websites and other content management systems to ensure fresh, relevant content is published regularly
Monitor campaign performance using Google Analytics, Google Ads, Facebook Advertising, and other analytics tools; analyze data to identify opportunities for conversion optimization and performance improvements
Collaborate with the team on social media management strategies to increase followers, engagement, and brand awareness through platforms like Facebook, Instagram, LinkedIn, and Twitter
Assist in executing marketing automation workflows and email marketing campaigns to nurture leads and enhance customer retention
Conduct A/B testing on landing pages and ads to improve conversion rates; implement best practices in performance marketing for e-commerce and B2B initiatives
Support the integration of HTML, CSS, JavaScript, SQL queries for website updates or data analysis as needed

Proven experience or internship in digital marketing or related fields demonstrating familiarity with SEO tools, Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, SEM strategies, or content creation
Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite are preferred
Excellent copywriting skills paired with a creative approach to content development for various digital channels

Hands-on experience with WordPress or other content management systems is highly desirable
Knowledge of HTML, CSS, JavaScript, or SQL is a plus for technical website updates or data analysis tasks
Familiarity with social media management tools and marketing automation platforms will be advantageous

Bosschetti Motors

Company overview