Marketing Analytics Vice President Card Data Analytics at JPMorgan Chase & Co. | Wilmington, DE | $119K/yr – $205K/yr

JPMorgan Chase & Co.

Marketing Analytics Vice President Card Data Analytics

Wilmington, DE (On-site)

$119K/yr – $205K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the data driven marketing insights engine by turning business needs into analytic models, then translating findings into actions for senior leadership.

Cross functional data collaboration: translate business needs into analytics, ensuring data quality and reduced redundancy.
Segmentation and optimization: develop targeting strategies and measurement to improve campaign effectiveness.
Narrative and influence: present insights to leaders to guide budget and channel decisions.

Job Description

Responsibilities

Establish and foster partnerships across the organization to understand marketing objectives and business requirements
Lead the creation and execution of solutions to pull and combine data from multiple sources for customer behavior analytics, campaign measurement, and reporting
Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights
Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness
Communicate insights to senior leaders via written and oral presentations, influencing marketing strategy and investment decisions
Collaborate with analytic and non-analytic groups to facilitate holistic, cross-functional learning
Champion data and analytics best practices across the marketing organization
Translate business needs into data models supporting long-term marketing solutions
Facilitate the creation of data models using best practices to ensure high data quality and reduced redundancy

Requirements

Master’s degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related fields)
6+ years of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)
6+ years of work experience across a broad range of analytics platforms, languages, and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel Pivot, etc.); hands-on experience using big data platforms required
Strong communication skills with the ability to convey complex information in an understandable, compelling, and persuasive manner to business partners
Innovative thinking capability to help internal clients define marketing problems, create solutions, and execute implementation
Expert knowledge in quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics

Preferred

Financial services experience, especially in credit card marketing analytics

Benefits

We offer a range of benefits and programs to meet employee needs, based on eligibility.
These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.