Responsibilities

• Lead analytical and financial optimization across the marketing lifecycle, including opportunity sizing, targeting, test design, execution support, and performance insights.
• Own stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs aligned to campaign calendars.
• Drive experimentation strategy and measurement rigor by defining hypotheses, test/control design, success metrics, and post-test readouts.
• Develop financial business cases, forecasts/proformas, and impact models to evaluate incrementality, profitability, and ROI.
• Partner with Marketing, Finance, and Data & Analytics stakeholders to design, implement, and track strategic campaigns from planning through measurement.
• Leverage and evolve the analytics toolset (including Snowflake and AI-enabled analytical applications) to improve speed, scale, and consistency of insights.
• Collaborate across modeling, finance, marketing channels, and execution teams to ensure solutions are implementable, controlled, and aligned to standards.
• Define data requirements needed to monitor targeting, execution, and performance, and partner with data teams to close gaps in quality and lineage.
• Maintain processes and controls that improve measurement quality, repeatability, and auditability of results.
• Coach and develop junior team members by setting standards for analytical methods, documentation, and stakeholder-ready communication.