Responsibilities

• Serve as the lead analyst and strategic advisor for the Marketing organization.
• Develop and maintain performance measurement frameworks, KPIs, dashboards, and reporting processes.
• Analyze marketing program effectiveness, campaign performance, funnel conversion metrics, customer acquisition trends, and ROI.
• Translate complex data into actionable recommendations that improve marketing effectiveness and business outcomes.
• Identify opportunities for optimization through data analysis, experimentation, and performance benchmarking.
• Develop predictive analyses and forecasting models to support strategic planning and investment decisions.
• Own the creation and delivery of monthly, quarterly, and annual marketing performance reporting.
• Develop executive-level presentations and board materials that clearly communicate marketing impact, business results, and strategic recommendations.
• Present findings and performance updates to senior leadership, executive stakeholders, and board-level audiences.
• Ensure consistency, accuracy, and alignment of marketing metrics used across the organization.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Finance, or a related field.
• 5+ years of experience in marketing analytics, business analytics, revenue operations, finance, or a related analytical role.
• Experience owning executive-level reporting and presenting insights to senior leadership.
• Demonstrated experience developing board-level presentations and executive communications.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Advanced proficiency in Excel and business intelligence/reporting tools (e.g., Tableau, Power BI, Looker, or similar).
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua).
• Experience managing budgets, forecasts, and performance measurement frameworks.
• Demonstrated ability to manage multiple priorities and work effectively across cross-functional teams.
• Experience using AI-powered productivity, analytics, or business intelligence tools to improve decision-making and operational efficiency.

Preferred

• Experience managing direct reports or leading high-impact cross-functional initiatives.
• Knowledge of B2B marketing measurement, lead management, attribution, and funnel analytics.
• Experience supporting SaaS, technology, or high-growth organizations.
• Familiarity with predictive analytics, machine learning concepts, and advanced marketing measurement methodologies.
• Experience implementing process automation and AI-enabled business solutions.

Benefits

• This job description mentions PTO, Sick, and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program; Pet Insurance.