Marketing Analytics Manager - Corporate (Las Vegas)

Las Vegas, NV (Unknown)

Salary Not AvailableManager3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data analytics to improve profitability and marketing performance for Caesars, partnering with senior leaders and marketing teams.

  • Own senior-level analytics projects driving revenue growth and operational improvements.
  • Must-have: 3+ years of analytics experience with SQL and Tableau.
  • Standout: Leadership of junior analysts and cross-functional marketing partnerships.

Job Description

Drive data analytics to improve profitability and marketing performance for Caesars, partnering with senior leaders and marketing teams.

  • Own senior-level analytics projects driving revenue growth and operational improvements.
  • Must-have: 3+ years of analytics experience with SQL and Tableau.
  • Standout: Leadership of junior analysts and cross-functional marketing partnerships.

Responsibilities

  • Build productive business relationships with Senior leaders in the organization; leverage these relationships to develop and refine requests for analyses and to identify business opportunities. Drive realization of these opportunities through analytics and creative solutions. Help junior analysts to prioritize analyses based on business/profit impact
  • Partner with marketing and loyalty program leaders to analyze direct marketing offers and customer campaigns, providing insights into marketing performance, customer behavior, and campaign effectiveness
  • Conduct in-depth analysis of marketing initiatives and promotional strategies, including evaluating test results and identifying opportunities to improve marketing performance and customer engagement
  • Conduct and oversee objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization. Ensure that analyses conducted by junior analysts are rigorous and accurate
  • Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a leadership role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats. Assist junior analysts in structuring and executing their analytics and in developing presentation materials suitable for distribution to senior management clients
  • Help to drive discussions with senior clients and the development, implementation and evaluation of strategic projects
  • Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
  • Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes
  • Work as a change agent to identify and execute improvements that drive material efficiencies in processes and reporting
  • Lead and/or contribute to large-scale cross-Analytics team projects

Requirements

  • Must be 21 years of age or older
  • Bachelor's degree from an accredited four-year college
  • 3+ years of professional work (or equivalent experience)
  • Demonstrated business acumen for the Casino industry; can articulate the fundamental drivers of business performance
  • Very strong quantitative and analytical skills, with a track record of driving measurable business outcomes through well-structured and communicated analyses
  • Advanced skills in SQL, with experience using data visualization tools such as Tableau or Microstrategy. Proficient in Microsoft Excel and PowerPoint as well as experience working with tools such as Google BigQuery, or other database environments. Familiarity with programming languages such as Python or R is a plus.
  • Exceptional critical thinking, problem solving, and written and verbal communication skills. Comfort in articulating complex information and analyses to a variety of audiences – able to effectively communicate analyses, conclusions, and recommendations to business partners, and influence decisions and strategies
  • Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders
  • Ability to manage multiple projects simultaneously, prioritize work for junior analysts, and meet deadlines while consistently delivering consistently accurate and high-quality work
  • Demonstrated leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork
  • Ability to uphold and demonstrate the highest level of integrity

Nice To Have

  • Python or R is a plus
Caesars Entertainment logo

Caesars Entertainment

Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. 21+Gambling Problem? 21+ to gamble. Gambling Problem? Call 1-800-522-4700 or text 800GAM. For more information, please visit. www.caesars.com/corporate.Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

Founded in 1992
Las Vegas, Nevada, USA
18K employees (1,734 in marketing)

Traffic Signals

Monthly Visitors
8.5M
Monthly Google Ads Budget
$27.7K
Traffic Source Mix
Search
32.5%
Direct
50.9%
Referral
13.9%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~18K

Marketing Team

Marketing Team Size
1,363 (8% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$10.7B
Last Raise
Post IPO Debt, 1 years ago