Own the analytics lead for marketing performance, shaping measurement and experimentation, and forecasting to drive omnichannel growth.

• Management of multiple analytical projects with understanding of business and leadership priorities to meet tangential deadlines
• Leadership of analytical assessments of marketing performance, isolating key drivers of performance
• Experiment design including control-target methodologies to deliver robust measurement of marketing performance using analytics technologies such as SAS, SQL, R, Tableau, and APT
• Preparation and presentation of actionable insights to senior leadership, addressing key questions, and driving omnichannel sales, customer acquisition, retention, and reactivation strategies
• Selection, management, and collaboration with key external partners
• Identification and application of statistical approaches and techniques commonly used in prediction and optimization models
• Forecasting scenarios for future marketing opportunities that leverage insights from analytical models (including marketing mix modeling)
• Analytical leadership to support the design, implementation, optimization, and measurement of customer experience journeys, marketing programs, and marketing channels to drive sales growth, transaction spend, and return on investment
• Definition, measurement, and reporting on key business performance metrics for current and new initiatives
• Development of meaningful insights and patterns on marketing performance such as Loyalty activations, sales and penetration, incremental revenue, dollar share, trip share, and return on investment

• Forecasting scenarios for future marketing opportunities that leverage insights from analytical models (including marketing mix modeling)
• Analytical leadership to support the design, implementation, optimization, and measurement of customer experience journeys, marketing programs, and marketing channels to drive sales growth, transaction spend, and return on investment
• Definition, measurement, and reporting on key business performance metrics for current and new initiatives
• Development of meaningful insights and patterns on marketing performance such as Loyalty activations, sales and penetration, incremental revenue, dollar share, trip share, and return on investment

• Exploratory analysis of marketing and transaction data as well as competitive and industry activities to identify new opportunities for business improvements
• Ensuring data integrity by leveraging proven methodologies, including data reconciliation, data integration, and data audits
• Implementation and refinement of data sourcing/gathering across a multitude of platforms

• Demonstration of effective communication – actively listening to the needs of others, internally and externally – to understand and provide accurate information or solutions, as well as organizational skills – prioritizing appropriately and responding to issues quickly and creatively with an open and positive attitude
• Mentorship of and guidance to junior team members in analytic techniques and skills to help drive team success