Responsibilities

• Provide data-driven insights for annual strategic and business planning.
• Partner with the CMO on executive and board marketing committee reporting.
• Translate complex data into clear, decision-ready narratives for leadership.
• Lead analysis of marketing performance, including MAC, LTV, and Marketing ROI and growth contribution.
• Identify drivers of acquisition, retention, primacy, and product adoption.
• Recommend optimization strategies to improve campaign effectiveness.
• Develop segmentation models and behavioral insights to support targeted marketing and personalization; support member journey optimization; and cross-sell and relationship deepening.
• Conduct market and competitive analysis to inform growth strategy.
• Oversee marketing analytics platforms (CDP, automation, reporting tools).
• Ensure effective use of data for segmentation, activation, and measurement.

Requirements

• Education: Bachelor’s degree in data science, Finance, Marketing, Statistics, or a related field; Master’s degree preferred.
• Experience: 5–7+ years of experience in leading and managing marketing analytics or business intelligence, preferably within the financial services or credit union industry.
• Technical Skills: Direct experience with the Strum Platform CDP and/or HubSpot Marketing Hub.
• Expertise in SQL, data visualization (Power BI, Tableau), and advanced Excel.
• Soft Skills: Exceptional communication and storytelling abilities; comfortable presenting to C-suite executives and governing boards.
• Strong analytical, strategic, and problem-solving skills with the ability to execute plans.
• Excellent communication, organizational, interpersonal, and teamwork skills.
• Pro-active self-starter with ability to manage multiple concurrent tasks or projects.

Preferred

Benefits

• Great benefit package that helps YOU take care of YOU and helps YOU save for your future with a generous 401k match
• Attractive compensation (with monthly and annual incentives)