Marketing Analytics Director at Century Communities, Inc. | Greenwood Village, CO | $160K/yr – $180K/yr

Marketing Analytics Director

Greenwood Village, CO (Hybrid)

$160K/yr – $180K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end marketing measurement and analytics that tie CRM, media, and sales to pipeline and profitability, turning data into strategic bets for a multi-channel homebuilder audience.

Own the measurement stack from tagging to attribution modeling and executive dashboards.
Architect scalable data pipelines and a cross-market reporting layer for national to community level visibility.
Partner with marketing, IT, and sales ops to keep CRM, website, media, and closing systems accurate and actionable.

Job Description

Responsibilities

Own the end-to-end marketing measurement ecosystem, from tagging and tracking through attribution modeling and performance dashboards.
Build scalable data pipelines and reporting infrastructure that deliver timely, accurate performance visibility at the national, market, and community level.
Partner with digital, IT, and sales operations teams to ensure data integrity across CRM, website, media platforms, and closing systems.
Serve as the primary analytics partner to the SVP of Marketing, translating data into clear strategic recommendations.
Develop media budget models that connect spend to pipeline, appointments, and closings, optimizing for both lead volume and margin targets.
Lead quarterly and annual performance reviews. Synthesizing trends, identifying gaps, and recommending course corrections.
Provide full-funnel buyer journey analytics, from first digital touchpoint through contract, surfacing conversion drop-off and quantifying opportunity.
Build and maintain multi-touch attribution models that account for the complexity of the homebuying journey, including long sales cycles, offline conversion events, and co-op channel dynamics.
Partner closely with the Director of Performance Marketing to optimize paid media efficiency and measure ROAS at the channel, market, and community level.
Develop D360 buyer data utilization strategies that improve targeting, reduce cost per lead, and increase lead-to-sale conversion rates.

Requirements

Advanced proficiency in SQL and experience with data warehouse environments
Expertise in BI and visualization tools (Tableau, Power BI, or equivalent)
Ability to build executive-facing dashboards that drive decisions
Proven track record of building analytics infrastructure and reporting frameworks from scratch
Hands-on experience with multi-touch attribution, media mix modeling, and connecting offline conversion data to digital media signals
Deep working knowledge of GA4, Google Tag Manager, and the broader digital analytics stack
Experience with CRM data integration (Salesforce preferred) and connecting marketing data to sales pipeline and revenue outcomes
Familiarity with Python or R for statistical analysis and modeling
Comfortable working with data engineers and technical stakeholders
Bachelor’s degree in Statistics, Economics, Mathematics, or Computer Science; Marketing Analytics, Data Science, or MBA a plus; Equivalent experience considered
8-10 years of marketing analytics experience, with at least 3 years in a senior or lead role owning the analytics function