Responsibilities

• Optimize and maintain standardized marketing dashboards, reports and KPIs to track campaign and channel performance
• Run marketing funnel analysis with lifecycle specialist to identify bottlenecks and optimization opportunities
• Own and evolve Keeper’s marketing attribution framework (first-touch, multi-touch, pipeline attribution models, etc.) to accurately measure marketing’s contribution to revenue
• Standardize campaign tracking processes across HubSpot and Salesforce, including UTM governance, taxonomy, naming conventions and documentation
• Work with Marketing Operations team to ensure accurate data flow from campaign execution through CRM and reporting systems
• Deliver executive-level reporting that translates complex data into actionable insights
• Conduct cohort analysis, channel performance reviews and ROI reporting to inform budget allocation decisions
• Own marketing data integrity by implementing data validation processes, audits and ongoing governance best practices
• Support forecasting and pipeline modeling efforts with data-driven insights
• Continuously evaluate reporting tools, BI integrations and analytics capabilities to improve scalability and automation

Requirements

• 5+ years of experience in Marketing Analytics, Marketing Operations Analytics or Revenue Marketing Analytics within B2B SaaS
• Strong expertise in HubSpot reporting and Salesforce reporting (advanced user required)
• Experience designing and managing attribution models and campaign tracking frameworks
• Advanced proficiency in data visualization and reporting tools; Google Analytics 4 (GA4) experience required
• Strong understanding of lead lifecycle management, funnel metrics and revenue reporting
• Experience analyzing MQL conversion performance and pipeline impact
• Exceptional analytical skills with the ability to synthesize large datasets into clear, strategic insights
• Deep attention to detail and commitment to data accuracy and governance
• Must be a highly motivated self-starter who takes initiative, operates with a strong sense of ownership, and proactively drives projects forward
• Experience working cross-functionally with Marketing, RevOps and Sales

Preferred

• Experience in cybersecurity or high-growth B2B SaaS environments
• Experience working with BI tools (Tableau, Looker, Power BI, SuperMetrics or similar)
• Experience supporting ABM and outbound performance measurement
• HubSpot certifications
• Experience with data warehouse environments and advanced SQL
• Experience using project management tools such as Monday.com

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses
• Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.