Responsibilities

• Establish and maintain a monthly cadence of insights for Sales, Marketing, and key stakeholders
• Analyze and present market trends including seasonality, pricing, competitive dynamics, and category performance
• Deliver clear, compelling reports and presentations that translate data into actionable business recommendations
• Leverage multiple data sources, including: Customer POS data Circana Syndicated Market Data Walmart Scintilla Edgewood Consulting
• Identification of new product opportunities
• Line extension recommendations
• Pricing strategy insights
• SKU rationalization and optimization efforts
• Partner with Sales and Marketing teams through participation in sales strategy and cluster meetings
• Support initiatives led by the Head of Promotion and SKU Optimization

Requirements

• · Advanced Proficient in Microsoft Word, Excel, Excel Analyzer, Loop, PowerPoint, SharePoint, Outlook, Power BI and D365
• · Ability to work cooperatively and collaboratively with all levels of employees to maximize Performance, creativity, problem solving and results
• · Advanced marketing analytics, shopper marketing & category Management with CPG environment
• · Excellent analytical, communication, and organizational skills
• · Experience with Power BI, Circana (Unify), Nielsen, IRI, Walmart Scintilla
• · Multi-tasking and coordinating projects with changing priorities
• · Strong understanding of the sales environment
• · 3 - 5 Years’ Marketing Analyst experience
• · Working knowledge of Marketing 5 Ps across B2C, B2B, and DTC channels
• · Working knowledge of Shopper Marketing and Category Management Principles

Nice to Have

Benefits