Responsibilities

• Analyze performance across digital channels (paid media, email, website) and direct mail campaigns
• Help establish performance targets and benchmarks (e.g., conversion rates, engagement, lead-to-enrollment metrics)
• Evaluate lead generation performance across channels, including volume, quality, and funnel conversion
• Identify key drivers of conversion, CPA, and overall campaign effectiveness
• Translate findings into actionable recommendations for marketing teams
• Analyze lifecycle campaigns, including onboarding, retention, re-engagement, and cross-sell
• Evaluate customer segments and behavior to identify growth opportunities
• Recommend audience targeting, messaging, and timing improvements to increase engagement and repeat conversion
• Support A/B testing across channels (creative, offers, segmentation, cadence)
• Analyze test results and communicate clear implications

Requirements

• 3–4 years of experience in marketing analytics, digital marketing, or performance marketing
• Strong experience analyzing digital marketing campaigns (paid media, web, email/CRM)
• Experience with analytics and reporting tools such as GA4 or Adobe Analytics, Excel/Google Sheets, and BI tools (Tableau, Power BI, Looker)
• Familiarity with AI-enabled tools to support efficient analysis and reporting
• Ability to translate data into clear business insights and recommendations
• Strong communication and cross-functional collaboration skills

Preferred

• Experience with customer lifecycle marketing (retention, cross-sell, or CRM campaigns)
• Exposure to direct mail campaign analysis
• Familiarity with CRM or marketing automation platforms (Salesforce, HubSpot, etc.)

Benefits

• Fun & driven environment.
• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HSA with employer contribution, and generous 401k match.
• 11 paid floating corporate holidays, 1 paid volunteer day & up to 25 PTO days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to $5,250 annually
• $1,000 towards professional certifications annually
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and virtual office opportunities.
• Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
• Fitness Center and café onsite at select locations.
• Employee Assistance Program (EAP)