Own marketing analytics and reporting for a data-driven team; translate insights into action and keep leadership informed.

• Conducts market, member, and product analysis to understand sales potential, market conditions, and opportunities for growth.
• Uses tools such as Google Analytics, BlastPoint, HubSpot data, and internal reports to identify trends in member behavior, product interest, and channel performance.
• Translates findings into clear, practical recommendations that support positioning, targeting, and campaign planning.
• Serves as the primary owner of marketing reporting and analytics, including recurring and ad hoc reports for leadership and the Board.
• Tracks and reports on all marketing and donation expenses by market and campaign, providing monthly variance reports and forecasts.
• Lead the development and ownership of marketing campaign goals and objectives in partnership with key internal stakeholders, ensuring alignment with broader organizational priorities.
• Conduct benchmarking analysis to evaluate performance and identify opportunities to expand and optimize marketing initiatives.
• Develops and maintains dashboards and summary reports that highlight key results, trends, and recommended next steps rather than only raw numbers.
• Supports marketing campaigns by defining measurement plans, tracking results, and producing post-campaign analyses.
• Evaluates media and advertising results, including post-buy analysis, and recommends adjustments to targeting, channel mix, or spend to improve ROI.