Responsibilities - Gather and review data from all marketing sources, including PPC, SEO, events, email campaigns, webinars, and CRM data - Collaborate with events, marketing, and sales teams to extract insights that optimize the marketing funnel - Analyze conversion rates at each stage of the funnel and identify opportunities to accelerate pipeline velocity - Partner with marketing and sales leadership to translate insights into strategic actions - Track and report on speed-to-lead and SLA adherence to ensure operational efficiency - Deliver comprehensive reporting on marketing ROI and develop KPI dashboards for executive visibility - Manage all global marketing and events reporting and automation within our CRM, HubSpot - Support multiple marketing initiatives simultaneously while maintaining attention to detail - Measure campaign performance against predefined goals and incorporate learnings into future strategies - Continuously refine marketing processes, workflows, and methodologies for better performance - Conduct ongoing analysis to identify performance issues and optimization opportunities across campaigns Requirements - Minimum of 3+ years of B2B marketing experience, preferably in digital marketing roles within fast-paced environments - Proficiency with marketing project management tools such as Asana - Deep expertise in HubSpot, including reporting, workflows, attribution, and lifecycle management - Experience in building and optimizing lead scoring models - Strong knowledge of SEO, B2B SaaS funnel analytics, pipeline metrics, and marketing principles - Experience with multi-touch attribution and channel ROI reporting - Proficiency with BI tools such as Power BI or equivalent - Proven ability to translate complex data into actionable insights - Experience collaborating closely with sales teams to align marketing efforts - Familiarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations Nice_to_have - Previous experience within the MSP or Cybersecurity industry is highly advantageous Benefits - Competitive salary package with pension contribution scheme through Nest - Flexible working hours and hybrid/remote work options to promote work-life balance - Regular team social events to foster team spirit and celebrate milestones - Proactive professional development opportunities, including training programs and career growth paths - Inclusive and diverse workplace culture that encourages collaboration and innovation - Recognition programs to reward employee contributions and achievements