Responsibilities

• Drive Search Marketing strategy by delivering insights to shape programs and evaluate initiatives like brand and growth campaigns, and global partnerships.
• Define problems, develop metrics, extract data, create dashboards, and communicate results and recommendations to business executives.
• Serve as the team's expert on media incrementality, Marketing Mix Modeling (MMMs), Match Market Tests (MMTs), social and digital measurement methodologies, including Channel level experiments and Brand lift tools.
• Collaborate with multidisciplinary teams across global marketing, product management, analytics, and engineering, to align on data, key metrics, and methodologies to generate insights that drive user growth.

Requirements

• Bachelor's degree or equivalent practical experience.
• 3 years of experience in marketing analysis using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing)
• Experience in marketing measurement and using investigative insights to guide media planning or experience working in digital marketing (e.g., Marketing Mix Modeling (MMMs), Performance incrementality geo experiments).
• Experience with data extraction and manipulation, dashboarding/visualization, experimental design, statistical analysis, and predictive modeling techniques (leveraging Python, R, SQL, or Hadoop).
• Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.

Preferred

• Bachelor's degree in Mathematics, Statistics, Engineering, Research Methods, Economics or other quantitative field.
• Experience in growth marketing and performance marketing analytics.
• Experience with end-to-end ownership of analytics roadmap, from inception to execution.
• Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple data systems).
• Knowledge of media data(first-party google channels and third-party channels) and generating actionable insights to increase marketing campaign efficacy.
• Ability to influence cross-functionally and work effectively across functions and geographies.