DIRECTOR, B2B DATA STRATEGY & REVENUE ANALYTICS
Prime Visibility (Wpromote)
USA (Remote)
$140K/yr - $160K/yrAgencyFull-timeDirector/executive
22 hrs ago
Marketing Analyst
Dayton, OH (On-site)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive marketing analytics to optimize spend and campaign ROI while supporting sales-aligned decision making.
- Must-have: Google Analytics expertise and PPC/SEM track record.
- Standout: Ability to tie marketing metrics to sales outcomes across channels.
- Standout: Strong Excel skills and familiarity with automation tools.
Job Description
Responsibilities
- Marketing Analyst responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities.
- You will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
- ResponsibilitiesAnalyze sales funnels and customer intent
- Measure ROI of online and offline advertising campaigns
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Track email campaign metrics (delivery, open, click-through rates)
- Monitor budget distribution and performance of paid ad campaigns
- Conduct competitive research and analyze benchmarking data
- Recommend website and campaign optimizations
- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
- Work closely with sales and marketing teams to identify opportunities for new client acquisition
Requirements
- Work experience as a Marketing Analyst or similar role
- Expertise in Google Analytics
- In-depth understanding of SEM campaign strategies and SEO practices
- Experience with PPC campaigns
- Good knowledge of MS Excel
- Analytical abilities
- BSc in Marketing or relevant field
Porvox Speaks
At Porvox Speak, we apply our innovative and strategic thinking to align our clientsâ corporate and business strategies in order to help them achieve exceptional positioning in their fields whilst enhancing, protecting and promoting their reputation, thus maximizing their value.Our unique approach allows us to anticipate changes and shift in the PR world and create fresh innovative ideas based on strong insights into the each client and their company goal. Our team of consultants is entirely focused on connecting, engaging and energizing our clientâs main audiences. Our agency offers services in multiple States across the US.
Headcount Trend
Current headcount: ~1
