Marketing Analyst at Medpace, Inc. | Cincinnati, OH

Marketing Analyst

Cincinnati, OH (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive market intelligence and data-driven opportunity analysis to identify high-potential biopharma customers and market opportunities.

Own market monitoring, KPI reporting, and visualization to surface growth opportunities.
Must-have: Advanced data analytics with Excel and Power BI.
Standout: Cross-functional collaboration across SMEs and sales/marketing.

Proactively monitor and analyze the market, customer and competitor landscape to identify emerging trends and competitive differentiators;
Leverage industry data and customer insights to identify and drive sales and marketing leads, activities and tactics;
Work collaboratively with internal and external subject matter experts to identify key therapeutic, disease, regional/global trends and target segments;
Perform ongoing oversight and reporting of biopharma drug pipeline, financial and customer engagement data to identify and qualify high potential customers and market opportunities;
Design and develop visualizations, dashboards, reports and metrics to efficiently measure achievement against key performance indicators; and
Review, summarize and report key sales performance data providing analyses and recommendations to management based on findings.

Bachelor’s degree in Business Administration, Marketing or Data Analytics required;
Strong analytical and data visualization skills with the ability to analyze large data sets and translate findings into recommendations and insights;
Advanced experience with data visualization tools, including Microsoft Excel, Power BI or similar;
Basic knowledge of customer relationship management (CRM) and marketing automation platforms and applications a plus;
Independent and proactive work ethic and planning ability;
Excellent organizational, multitasking, communication and problem-solving skills; and
Proficiency in MS Office required.