Responsibilities

• Provide actionable data insights that enhance campaigns.
• Ensure better‑targeted campaigns, improved personalization, and stronger performance outcomes.
• Pull and validate segmentation lists for targeted campaigns.
• Partner with Campaign Managers to design and test audience approaches.
• Collaborate with Operations to maintain accuracy across dashboards and reports.
• Interpret trends and performance insights to guide improvements.
• Recommend personalization and optimization tactics based on analytics.
• Maintain reporting continuity and co‑lead migration of enterprise‑wide reporting outside Marketing.
• Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.
• Embrace and apply HVCU’s guiding principles to all activities and responsibilities. This includes the Credit Union’s Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union’s initiatives by demonstrating teamwork and professionalism.

Requirements

• Bachelor’s Degree or at least 2 years equivalent experience for each undergraduate year not completed; undergraduate degree cannot substitute for minimum number of years of experience in Marketing, Business, Analytics, Statistics, Economics, Marketing, or related field required.
• Minimum 3 Years work in Marketing analytics, segmentation, and dashboarding required.
• Familiarity with SQL/BI tools; marketing platforms; data visualization preferred.

Benefits

• Base & Variable Pay Structures
• Paid Personal, Holiday & Volunteer Time Off
• Professional Development & Training
• Student Loan Repayment & Tuition Reimbursement Programs
• Medical, Dental & Vision Coverage
• 401(k) With Employer Match & Non- Elective Employer Contribution
• Life, Short-term & Long-term Disability Insurance
• Discounted Loan Rates & Fees