Marketing Analyst

Tampa, FL (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own and perform financial, operational, and marketing analytics for the Marketing team at Seminole Hard Rock Tampa, driving reporting, trend analysis, and campaign optimization across multiple departments.

  • Develops SQL reports and ad hoc analyses to inform management decisions
  • Advances Tableau usage, dashboards, and data alerts to empower business users
  • Collaborates with database marketing and supports budgeting and marketing presentations

Job Description

Responsibilities

  • This position is responsible for performing financial, operational, and other technical ad-hoc analysis for Marketing at Seminole Hard Rock Hotel & Casino Tampa.
  • This position specializes in using data and technical skills to contribute to the improvement of marketing performance both operationally and financially.
  • Position reports to the Director of Marketing
  • Utilizes SQL to collect data from various databases to develop reports and perform ad-hoc analysis on projects requested by departmental management
  • Assists department in expanding internal skillset of Tableau to increase available dashboards (including Tableau Pulse), data alerts for internal business users and further enable Tableau’s AI infrastructure
  • Assists team in developing daily, weekly, and monthly reporting across within marketing department at Seminole Hard Rock Hotel & Casino Tampa
  • Assists with development of marketing financial review presentations
  • Learn and retain all casino mathematics equations and key performance indicators across all departments
  • Clearly communicates findings to key stakeholders, seeks their support, and keeps them informed of changes that may have impact on the business
  • Partners with our database marketing team to schedule email and direct mail campaigns

Requirements

  • Bachelor or Associate’s degree required in the area of Marketing, Finance, Statistics, Economics, or Business Management; additional BI certification a plus.
  • Require 3+ years of related business experience as a business/financial analyst or similar position, preferably within the casino hotel industry.
  • 3+ years of experience with analytic BI tools such as SQL, Oracle, Tableau, Excel, and Salesforce preferred.

Preferred

  • additional BI certification a plus
  • Forecasting experience preferred, but not required
  • VBA experience preferred, but not required

Benefits

  • We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Hard Rock International logo

Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971
Fort Lauderdale, Florida, USA
5.1K employees (375 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$368K
Traffic Source Mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
165 (3% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
2

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