Marketing Analyst

Seguin, TX (Unknown)

Salary Not AvailableEntry LevelFull time

Posted 4 days ago

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Job Summary

Own the end-to-end marketing data analysis scope, delivering ad hoc insights, performance trends, and strategic recommendations while building data sources and reporting to influence the long-term marketing strategy.

Identify and collect relevant data sources for business problems
Present data findings to guide campaign decisions

Job Description

Responsibilities

Perform advanced ad hoc analysis and data mining to identify insights that assist the marketing team in defining audience targeting and meeting campaign requirements
Monitor marketing performance to identify trends and provide strategic recommendations for future campaign directions
Use visualization techniques to support analysis and make complex data easy for the creative team and management to understand
Identify and collect relevant data sources required to address specific business problems through testing or exploratory data analysis (EDA)
Implement mechanisms to report and measure progress against specific campaign goals and KPIs
Review and present data reports to track performance trends over time
Deliver analysis findings that influence business decisions and support the long-term marketing strategy
Conduct comprehensive research to develop marketing opportunity profiles and monitor competitor activity to identify strategic gaps and inform future campaign planning

Requirements

Bachelor’s degree in Marketing, Statistics, Mathematics, Information Systems, or a similar focus
Knowledge of data analysis tools and visualization software
Skilled in manual data manipulation and reporting using Excel, including V/X-lookups, IF statements and pivot tables
Strong analytic skills with experience in statistical modeling and high attention to detail
Ability to use data to tell a campaign performance story and convey complex ideas in an understandable way
Experience tracking key performance indicators for various marketing initiatives
Knowledge of marketing analytics used to drive actionable recommendations for various lines of business

Preferred

MBA or master’s degree preferred
Experience with market analysis and segmentation best practices
Familiarity with AI-powered analytics tools and predictive modeling to identify complex patterns and support campaign forecasting during the planning phase

Benefits

Medical Plans
10% 401K Match
Financial Incentives and Rewards
Wellness Program
Paid Vacation
Paid Holidays
Employee Development
Community Impact
Work-Life Balance

GVEC

4.3 Glassdoor

GVEC is one of the largest and most respected electric cooperatives in Texas, serving over 90,000 consumers across South Central Texas, including Cuero, Gonzales, La Vernia, Schertz, Seguin, and surrounding areas.What began 85 years ago as a mission to bring electricity to rural communities has evolved into a multifaceted organization offering:⚡ Electricity🌐 High-Speed Internet (Fiber & Wireless)☀️ Solar Power🔋 Battery Storage❄️ HVAC Sales & Service🛠️ Electrician ServicesOur operations span:• Five Customer Service Centers• Two State-of-the-Art Operations Centers• Full Fleet of Line Crews & Service TechsCareers at GVECWe offer diverse roles in:• Engineering, Line Work, Line Design, GIS, Transportation, Control Center• Member Services, Customer Support, Finance, Accounting• Marketing, PR, Economic Development• Solar, HVAC, and Electrician Installations• Fiber & Wireless Internet Services• Energy Procurement & ManagementWhy GVEC?We invest in our people. Expect:• Career advancement opportunities• Work-life balance with a family-first culture• Excellent benefits (Medical, Vision, Dental, 401(k))• Paid vacation & holidays• Tuition reimbursement (75% coverage)• Professional tools, training, and supportWant to power a career with purpose?Explore opportunities at jobs.gvec.orgLearn more at gvec.org

Founded in 1938

Gonzales, Texas, USA

234 employees (24 in marketing)

www.gvec.org

1% recommend to a friend

1% CEO approval