Marketing Analyst

Rochester, NY (On-site)

$63K/yr – $70K/yrEntry Level2+ years expFull time

Posted 2 days ago

Job Summary

Owns creative design and content execution across digital, email, presentations, and marketing analytics, coordinating with Corporate Marketing to research, write, deploy campaigns, and report insights.

  • Graphic design and asset development
  • Digital content development and website updates
  • Email campaign configuration and deployment

Job Description

Responsibilities

  • Graphic design and creative asset development
  • Digital content development and website updates
  • Email campaign configuration and deployment
  • Content writing and editing
  • Presentation development
  • Competitive and market research
  • Marketing reporting and analytics
  • Other operational support for the Corporate Marketing team

Requirements

  • Bachelor's degree preferred, or equivalent combination of education, training, and experience
  • At least 2 years of marketing and design experience; internship or co-op experience will be considered
  • Strong written and verbal communication skills with the ability to create compelling content for a variety of channels
  • Design proficiency using Adobe InDesign and Canva
  • Excellent attention to detail, organizational skills, and proactive communication style
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Ability to independently generate ideas and follow through on execution
  • Strong collaboration skills and ability to build relationships across teams
  • Ability to leverage data and insights to support marketing goals and decision-making

Benefits

  • 401(k) match
  • free on-site gym
  • paid parental leave
  • subsidized childcare
  • among many others
First American Equipment Finance logo

First American Equipment Finance

First American Equipment Finance is headquartered in Rochester, NY and is a wholly owned subsidiary of Los Angeles, CA-based City National Bank, an RBC Company. First American is ranked among the largest equipment finance companies in the United States, and provides equipment financing to the most creditworthy and sophisticated commercial borrowers in the country. Our vision is to become the best company to work for and the best company to work with:#1 Best Company to Work for in New York by Best Companies Group#1 Top Workplace in Rochester (mid-size) by Energage #9 Top Workplace in USA (mid-size) by Energage #3 FORTUNE Best Workplaces in New York (small & medium category)#4 FORTUNE Best Workplaces in Financial Services (small & medium category)#16 FORTUNE Best Medium-size Workplaces in the U.S. #14 FORTUNE Best Workplaces for Millennials (small & medium category)#74 PEOPLE Companies That Care#25 Largest equipment finance company in the U.S. (by new business volume) by Monitor First American is an RBC company and a subsidiary of City National Bank Member FDIC.© 2025 First American Equipment Finance. All rights reserved.

Founded in 1994
Victor, New York, USA
324 employees (21 in marketing)

Salaries

Posted range

$63K/yr – $70K/yr

Taken straight from the job posting.

See all First American Equipment Finance salaries

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
24.4%
Direct
54.4%
Referral
5.1%
Social
14.8%
Paid
1.3%

Headcount Trend

Current headcount: ~324

Recent News

First American Equipment Finance logo

Marketing Analyst

First American Equipment Finance · Rochester, NY · On-site