Marketing Analyst

Northlake, IL (On-site)

$80K/yr – $100K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven marketing analytics for Empire Today by turning multi-channel data into dashboards and leadership-ready insights.

  • Must-have: Minimum 2 years in website and digital marketing analytics.
  • Standout: Own building Tableau dashboards and ensure data pipeline accuracy for reliable inputs.

Job Description

Responsibilities

  • Synthesize and evaluate data from a variety of channel sources.
  • Use Tableau to build interactive dashboards that allow stakeholders to understand performance at a glance.
  • Analyze the relationship between marketing spend and offline conversations to identify high-value digital behaviors.
  • Identify regional trends and opportunities for localized marketing pushes.
  • Monitor website health/user flow using Google Analytics/Adobe Analytics.
  • Serve as the primary resource for “deep dives” into unusual results and present findings to leadership.
  • Oversee the accuracy of the data pipelines (tracking pixels, UTM parameters, etc.) to ensure the data feeding into Tableau is reliable.

Requirements

  • Minimum 2 years’ experience with website and digital marketing analytics.
  • Demonstrated ability to build dashboards and visualize complex data sets in Tableau.
  • Hands-on experience with Google Analytics (GA4) or Adobe Analytics.
  • Experience using A/B testing tools such as Adobe Target and Optimizely;
  • Understanding of how different marketing channels (TV, Digital, Paid Search) work together.
  • Advanced proficiency with Microsoft Excel.
  • Ability to explain complex data clearly and provide actionable recommendations to the team.

Preferred

  • Experience writing SQL queries to extract and manipulate data from data warehouses preferred.
  • Experience with call tracking platforms like Invoca or DialogTech is ideal.
  • Experience with Tableau Power BI, or similar.

Benefits

  • Health benefits.
  • Paid time off and holiday pay.
  • Wellness program.
  • Professional development & career advancement opportunities.
  • Lots of perks.
  • Health Insurance
  • Choose from a variety of medical, dental, and vision plans so you have great care for your needs. Includes options such as prescription drug coverage, flexible spending accounts, life insurance, telehealth and more.
  • Wellness Program
  • Access to resources to help you live well. Includes fitness programs, health screenings, nutritional counseling, preventative healthcare, and more.
  • Paid Time Off & Holiday Pay
Empire Today logo

Empire Today

We are the country’s largest direct-to-consumer shop-at-home flooring provider, focused on delivering flooring solutions to residential and business customers in about 75 of the largest metropolitan areas in the United States. Everything we do revolves around the simple idea of making getting beautiful new floors easy for our customers. Empire® brings the store to customers’ homes with same-day in-home shopping, we offer professional, custom flooring installation services as soon as tomorrow, and our team has an uncompromised dedication to delivering quality products and service.Empire was founded in 1959, and since then we’ve helped generations of families improve their homes. We have an A+ rating with the Better Business Bureau and have been accredited with them for more than 45 years. Empire has won numerous awards for customer service, workplace culture, innovation, quality, and business ethics. We are incredibly proud to have well over three million satisfied customers, and we love installing floors that will be part of your home and lives for years... and making it easy.

Founded in 1959
Melrose Park, Illinois, USA
2.3K employees (76 in marketing)

Traffic Signals

Monthly Visitors
353.2K
Monthly Google Ads Budget
$581.1K
Traffic Source Mix
Search
55.8%
Direct
33.4%
Referral
4.4%
Social
2%
Paid
4.2%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
46 (2% of company)
Median Career Experience
13 years
Median Tenure
4 years

Funding

Last Raise
Debt Financing, 1 years ago

Funding History

  • Nov 2024
    Debt Financing

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