Responsibilities

• We are seeking a high-impact Marketing Analyst to own and drive all marketing initiatives for the AB&R brand.
• The Marketing Analyst will create high-level quarterly plans while also executing the daily technical tasks required to hit revenue goals.
• The ideal candidate will possess the strategic agility to manage the entrepreneurial independence of a local brand while effectively utilizing Brady's international resources.
• This position will own the end-to-end marketing engine—driving brand recognition, B2B lead generation, and new client acquisition.
• Act as the primary brand steward, architect comprehensive marketing strategies with quarterly objectives and ensure AB&R’s unique IoT identity aligns with global corporate standards.
• Create, edit, and publish all brand content, including web copy, social media, e-newsletters, press releases, and product videos.
• Build and manage automated B2B campaigns using marketing automation tools and CRM workflows to nurture leads.
• Identify and prioritize key growth verticals (e.g., Manufacturing, Warehousing, Healthcare) to ensure hyper-targeted messaging.
• Establish and report on marketing KPIs, using data-driven insights to evaluate and pivot program effectiveness.
• Manage a dedicated marketing budget, including the selection and oversight of specialized external agencies (SEO, PPC, or specialized PR) and optimize Marketing Development Funds (MDF) to scale your impact.
• Collaborate with internal teams to produce sales enablement materials and track lead health within the ERP/CRM.