Marketing Analyst

Irving, TX (On-site)

$65K/yr – $71K/yrEntry Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own brand performance tracking and cross-functional execution to keep brand plans aligned with commercial goals, using syndicated data and internal dashboards to surface risks and opportunities.

  • Brand & category performance tracking: sales, share, distribution, pricing, and promotions.
  • Cross-functional collaboration: coordinate with Sales, Finance, Supply Chain, and Insights to align initiatives and forecasts.
  • Insights-to-action: prepare business reviews and clear, actionable summaries for leadership.

Job Description

Responsibilities

  • Support Brand Managers and Brand Leadership in the development and execution of brand plans, marketing initiatives, and innovation projects aligned with overall business objectives.
  • Analyze and track brand and category performance using KPIs such as sales, volume, distribution, market share, pricing, and promotion effectiveness.
  • Assist in the preparation of business reviews, brand updates, and presentations, synthesizing data and insights into clear, actionable summaries.
  • Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends, identify performance drivers, and highlight risks or opportunities.
  • Partner with cross-functional teams (Sales, Finance, Supply Chain, Insights) to ensure brand initiatives are aligned with broader commercial and operational plans.
  • Maintain brand tools, trackers, and documentation to support efficient planning, execution, and reporting.
  • Demonstrate ownership of assigned objectives and deliverables, ensuring work is completed accurately, on time, and with appropriate guidance.
  • Perform other job-related duties as assigned.

Requirements

  • Bachelor’s degree required; preferred fields include Marketing, Business Administration, Economics, Analytics, or related disciplines
  • 0–2+ years of experience in an analytical, marketing, or business support role (internships included)
  • Foundational analytical skills with proficiency in Excel; experience with PowerPoint and basic data visualization tools preferred
  • Strong attention to detail and ability to manage multiple tasks with guidance
  • Willingness to learn and grow within a fast-paced, team-oriented environment

Preferred

  • Familiarity with syndicated data sources such as Nielsen or Circana

Benefits

  • Comprehensive Benefits Package
  • Annual Bonus Eligibility
  • 401k & Company Match
Bimbo Bakeries USA logo

Bimbo Bakeries USA

4.0 Glassdoor

Grupo Bimbo es la empresa líder en panificación y un jugador relevante en snacks. Hornea +9,000 productos, distribuyéndolos a través de +3.5 millones de puntos de venta con +54,000 rutas. Grupo Bimbo tiene +153,000 colaboradores, +1,500 centros de ventas estratégicamente localizados en 35 países de América, Europa, Asia y África. 249 panaderías y plantas, distribuye, comercializa y elabora una variedad de productos, entre los que destacan el pan de caja, bollería, pan dulce, pastelitos, galletas, pan tostado, English muffins, bagels, tortillas y flatbread y botanas saladas, entre otros.Grupo Bimbo tiene +100 marcas, algunas de ellas son Bimbo, Marinela, Barcel, Milpa Real, Tía Rosa, Thomas, Takis, Sara Lee, Little Bites, Artesano, Saníssimo, Pullman, Ideal, Harvest Gold, The Rustik Bakery, Dempsters, POM, Supán, entre otros. Sus acciones cotizan en la Bolsa Mexicana de Valores (BMV) bajo la clave de pizarra BIMBO y en el mercado extrabursátil de Estados Unidos a través de un programa de ADR Nivel 1, bajo la clave de pizarra BMBOY.

MEX
48K employees (2,469 in marketing)
81% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
172.6K
Traffic Source Mix
Search
67.5%
Direct
23.9%
Referral
6.5%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~47.5K

Marketing Team

Marketing Team Size
2,469 (5% of company)
Marketing Roles Posted (Last 30 Days)
5

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