Marketing Analyst at Bimbo Bakeries USA | Irving, TX | $55K/yr – $71K/yr

Bimbo Bakeries USA

Marketing Analyst

Irving, TX (On-site)

$55K/yr – $71K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand analytics and cross-functional execution that turns market data into tangible growth, driving planning, performance insight, and aligned initiatives across Sales, Finance, Supply Chain, and Insights.

Own brand performance analysis: track KPIs, identify drivers, and surface risks or opportunities to guide decisions.
Coordinate cross-functional planning: ensure brand initiatives align with commercial and operational plans and are executed on time.
Synthesize data into actionable business reviews and updates to inform leadership and future initiatives.

Job Description

Support Brand Managers and Brand Leadership in the development and execution of brand plans, marketing initiatives, and innovation projects aligned with overall business objectives.
Analyze and track brand and category performance using KPIs such as sales, volume, distribution, market share, pricing, and promotion effectiveness.
Assist in the preparation of business reviews, brand updates, and presentations, synthesizing data and insights into clear, actionable summaries.
Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends, identify performance drivers, and highlight risks or opportunities.
Partner with cross-functional teams (Sales, Finance, Supply Chain, Insights) to ensure brand initiatives are aligned with broader commercial and operational plans.
Maintain brand tools, trackers, and documentation to support efficient planning, execution, and reporting.
Demonstrate ownership of assigned objectives and deliverables, ensuring work is completed accurately, on time, and with appropriate guidance.
Perform other job-related duties as assigned.

Bachelor’s degree required; preferred fields include Marketing, Business Administration, Economics, Analytics, or related disciplines.
0–2+ years of experience in an analytical, marketing, or business support role (internships included).
Foundational analytical skills with proficiency in Excel; experience with PowerPoint and basic data visualization tools preferred.
Familiarity with syndicated data sources such as Nielsen or Circana is a plus.
Strong attention to detail and ability to manage multiple tasks with guidance.
Willingness to learn and grow within a fast-paced, team-oriented environment.

Comprehensive Benefits Package
Paid Time Off
401k & Company Match

Bimbo Bakeries USA

3.1 Glassdoor

Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands!Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries. Bimbo Bakeries USA employs 22,000 associates across the Country in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.

Founded in 2016

Horsham, Pennsylvania, USA

11K employees (700 in marketing)

www.bimbobakeriesusa.com

51% recommend to a friend

58% CEO approval