Marketing Analyst

Buena Park, CA (On-site)

$70K/yr – $90K/yrEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive data-driven lead-generation analytics and CRM-backed sales support for AMADA America, aligning forecasting and performance insights with in-house tools.

  • Own lead-gen data collection, forecasting, and CRM usage across tools like ZoomInfo and Infor.
  • Must-have: 4-year Market Analysis degree.
  • Standout: Experience with Infor or ZoomInfo and solid data analytics mindset.

Job Description

Responsibilities

  • Learn and master all relevant in-house CRM and lead-generation software.
  • Monitor, analyze, and prepare marketing reports regarding lead generation and lead follow-up utilizing lead-generation tools (e.g. ZoomInfo, Infor Customer Portal, web chats.)
  • Input and distribute web chat leads.
  • Utilize CRM application to:
  • Prepare sales forecasts
  • Analyze sales metrics and segment performance (A vs. B)
  • Monitor quote-to-order conversion rates
  • Ensure win/loss report data from the sales team are captured
  • Collaborate on UCC data analytics
  • Monitor and report sales teams’ usage of eMediate app.
  • Work with Media Dept to identify those products in need of further promotion through web, social media, print, etc.

Requirements

  • 4-year Market Analysis or equivalent degree.

Preferred

  • Working knowledge of CRM and lead-generation systems (preferably Infor, ZoomInfo)
  • Strong aptitude and preference for working with numbers and statistics
  • Goal-oriented, results-focused team member
AMADA AMERICA, INC. logo

AMADA AMERICA, INC.

Since its inception, AMADA AMERICA, INC. has provided American industry with a steady stream of innovative, productivity enhancing sheet metal machines. We have accomplished this by carefully listening to you, our customers, and then engineering and building machine tools that solve your fabrication needs. Markets served include: Aerospace, Air Conditioning, Appliance, Computers, Electronics, Farm Equipment, Gaming Industry, Medical Equipment, Metal Office Equipment, Restaurant Equipment, Telecommunications, and Transportation.AMADA AMERICA, INC. was established in Seattle, Washington in 1971 and has been located in California since 1973. Its company headquarters are located in Buena Park, California. AMADA AMERICA, AMADA CANADA, and AMADA DE MÉXICO combine to deliver industry-leading sales, service and support for manufacturers in North, Central, and South America.

Founded in 1971
Buena Park, California, USA
787 employees (18 in marketing)

Traffic Signals

Monthly Visitors
205.6M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
20.5%
Direct
54.4%
Referral
4.6%
Social
20.3%
Paid
0.2%

Headcount Trend

Current headcount: ~787