Drive content strategy and execution across channels to support campaigns and measure impact.

• Develop and execute content strategies that support marketing campaigns, brand awareness, and organizational initiatives.
• Create and manage content across multiple channels including social media, email, web, blog, and digital campaigns.
• Ensure brand voice, messaging, and visual identity are consistent across all marketing materials.
• Collaborate with the marketing team to develop creative assets, campaign messaging, and storytelling initiatives.
• Plan and maintain a content calendar aligned with marketing priorities and organizational goals.
• Analyze performance across marketing channels including social media, email, website traffic, and digital campaigns.
• Develop dashboards and reports to track key marketing KPIs, campaign performance, and audience engagement.
• Identify trends and provide actionable insights to improve marketing strategies and content effectiveness.
• Monitor marketing performance and recommend optimizations based on data insights.
• Conduct A/B testing and analyze results to refine messaging and campaign performance.

Requirements

• Strong writing and storytelling skills with the ability to create engaging marketing content.
• Experience managing content across digital channels including social media, email, and web.
• Strong analytical skills with the ability to interpret marketing data and translate insights into strategy.
• Experience with marketing analytics tools such as Google Analytics, social media insights, or CRM reporting platforms.
• Proficiency in Excel or other reporting tools for data analysis.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills.
• 3–5 years of experience in marketing, content strategy, or marketing analytics.
• Experience developing data-driven marketing strategies.
• Familiarity with marketing dashboards and reporting tools (Tableau, Power BI, or similar platforms).