Responsibilities

• Identify AI opportunities across marketing and cross-functional partners; evaluate pros and cons and set prioritization.
• Build deployment plans, project-manage cross-functional teams, produce enablement materials, and define and measure success.
• Manage multi-touch attribution (Bizible/Adobe Marketo Measure) while exploring marketing mix modelling and incrementality testing.
• Run customer-journey, demand-funnel, and lead-scoring analysis.
• Turn marketing-automation and CRM data into KPI dashboards, monthly reporting, board decks, and ad-hoc executive analysis using Power BI.
• Improve data architecture, integration, hygiene, and identity resolution across the tech stack.
• Stand up the measurement and instrumentation layer; triage data-quality issues by their impact on AI outputs.
• Sharpen the marketing-to-sales hand-off through measurement and process improvements.
• Influence how each tool is configured and used — especially its AI features — flagging feature overlap and dirty data, in partnership with tool owners and IT security.

Requirements

• 5+ years in marketing/sales analytics, including 3+ years at a fast-growth company.
• A track record of evaluating, deploying, and measuring AI in a marketing or GTM context — with the judgment to do it on imperfect data.
• SQL: able to independently query, validate, and profile data.
• Power BI: connect to data sources, build dashboards, manage and edit existing reports; understand ETL well enough to define requirements.
• Hands-on experience with Bizible / Adobe Marketo Measure and attribution modelling.
• Strong CRM and marketing-automation platform experience, with a solid understanding of how data flows across the CRM/MarTech stack.
• Equally comfortable setting strategy and standards and executing hands-on.
• Bachelor's degree or higher; ability to pass a background check.
• (Note: 2 more items would be required if present; trimmed to first 10 as per guidelines.)

Preferred

• Python (a tiebreaker, not a requirement).
• Familiarity with 6sense and Qualified.
• Understanding of marketing mix modelling and incrementality testing.
• Statistical modelling, experiment design, and A/B testing.
• Customer-journey and demand-funnel analysis.
• Breadth across analytics tools (Bizible, Power BI, DOMO) and experience with Google Analytics / web analytics.
• B2B marketing of cloud or high-technology products or services.
• Strong project management and cross-functional collaboration; ability to make complex data clear to executives.

Benefits

• Benefits may include medical, dental, and vision coverage, paid time off, and retirement benefits, subject to eligibility requirements.