Responsibilities

• Own the primary client relationship from Executive Marketing Consultant handoff through renewal and expansion as the client’s single point of strategic accountability at IMM.
• Own the client business case as the single source of truth and continuously pressure-test it against evolving client objectives and market conditions.
• Lead Quarterly Business Reviews and Campaign Planning Reviews by building the narrative, running the meeting, and following through on every commitment.
• Translate annual strategy into 90-day, hypothesis-driven execution plans tied to client business outcomes.
• Direct cross-functional delivery across Strategy, Creative, Paid Media, and Web for assigned accounts, aligning the team around the business case rather than only the task list.
• Manage the account handoff process by reviewing the full brief, flagging gaps, signing off in writing, and booking the first client check-in within 5 business days.
• Proactively monitor retention risk, account health, and expansion potential, surfacing threats and opportunities before they require escalation.
• Identify and present upsell and cross-sell opportunities to clients, with expansion MRR tracked and reviewed quarterly.
• Own the renewal conversation with support from the Head of Delivery on at-risk accounts.
• Maintain IMM Elevate records, including brief submissions, account intelligence, performance data, and renewal documentation.
• Write and execute an annual Business Plan covering role north star, value creation targets, strategic exclusions, and personal operating system.