Marketing Account Manager

Greensboro, NC (On-site)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 21 hrs ago

Job Summary

Own client portfolios by leading strategic marketing workstreams, guiding meetings, and coordinating cross-functional teams to drive growth.

  • Manage brand foundations, campaign roadmaps, reporting, and ongoing optimizations.
  • Lead campaigns, analytics, and project execution across client accounts.
  • Align efforts with client goals using KPI insights and ROI-focused recommendations.

Job Description

Responsibilities

  • Serve as the primary point of contact for an assigned portfolio of clients by building trusted relationships, leading client meetings, and providing strategic marketing guidance aligned with each client's business goals
  • Establish the strategic foundation for each client by developing brand guidelines, identifying target audiences, defining messaging and positioning, and ensuring internal teams have the information needed to execute successfully
  • Execute marketing strategies and roadmaps by building timelines, creating detailed tasks in ClickUp, coordinating internal specialists, and adapting plans as client needs, priorities, or performance change
  • Lead internal project execution by providing clear direction to specialists, maintaining accurate due dates, ensuring tasks remain up to date in ClickUp, and holding projects accountable to established timelines
  • Execute email marketing campaigns for clients who require them and contribute to other marketing initiatives when appropriate to support client needs
  • Analyze marketing performance by interpreting KPIs, explaining the story behind the data in a way clients understand, and recommending strategic adjustments that support long-term business growth
  • Maintain clear communication through detailed recap emails, organized project documentation, and proactive collaboration with both clients and internal teams
  • Review marketing deliverables for quality and strategic alignment while proactively identifying client concerns, project risks, or opportunities before they become larger issues

Requirements

  • Strong organizational and time management skills
  • Strategic marketing mindset
  • Confidence in leading client meetings
  • Ability to interpret KPIs and communicate ROI
  • Excellent written and verbal communication
  • Ability to prioritize multiple deadlines
  • Self-motivated learner who works well independently
  • Strong project management and timeline-building skills
  • Hands-on marketing experience in one or more digital marketing disciplines
  • Working knowledge of Google Analytics, Google Ads, and Meta platforms

Benefits

  • Eligibility for benefit plan participation occurs on the first of the month following your 30-day anniversary of your employment.
  • PTO Plan information is provided separately in the Employee Handbook. Detailed information regarding the PTO policy will be provided separately.
  • Eligibility for the company 401(k) plan occurs after the one-year anniversary of your employment. Detailed information regarding the 401(k) plan will be provided separately.
Cogent Analytics logo

Cogent Analytics

3.9 Glassdoor

Cogent Analytics | Business Management Consulting for Privately Held SMBsCogent Analytics is a business management consulting firm that helps privately held small and mid-sized businesses across the U.S. improve profitability, operational efficiency, and long-term growth.Founded in 2014, Cogent has grown from a team of six to 220+ consultants and professionals, supporting Main Street businesses in 36 U.S. states.We partner with:- Privately held small & mid-sized businesses- Owners, presidents, and executive leadership teams- Multi-location and growth-stage companiesOur consultants deliver data-driven, people-centric business consulting across key areas including:- Operations & process improvement- Financial performance & profitability- Leadership development- Sales & organizational effectivenessWe specialize exclusively in Main Street businesses — organizations that form the backbone of local economies and communities. Our approach focuses not just on the business, but on the people behind it.Why Cogent Analytics:- 220+ professionals nationwide- Serving businesses in 36 U.S. states- A+ Better Business Bureau rating- Long-term, lifecycle client partnerships built on trust and resultsAt Cogent Analytics, we believe your business is our business. We exist to help entrepreneurs overcome challenges, reach their full potential, and build stronger communities.Learn more: www.cogentanalytics.comContact: info@cogentanalytics.com(336) 665-8154

Founded in 2014
Greensboro, North Carolina, USA
331 employees (12 in marketing)
71% recommend to a friend
80% CEO approval

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

See all Cogent Analytics salaries

Marketing Team

Marketing Team Size
12 (4% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
30.2%
Direct
53.1%
Referral
6.8%
Social
8.4%
Paid
1.3%

Headcount Trend

Current headcount: ~331
Cogent Analytics logo

Marketing Account Manager

Cogent Analytics · Greensboro, NC · On-site