Responsibilities

• Sponsorship Strategy & Management: Evaluate, recommend, and manage sponsorship opportunities for assigned legal practice areas—including bar associations, industry conferences, legal publications, and professional organizations—aligned to practice area audience priorities and campaign goals.
• Own sponsorship relationships from contract through activation, serving as the primary point of contact with external partners and vendors.
• Develop sponsorship activation plans that maximize visibility, audience engagement, and lead generation, integrating pre-event, on-site, and post-event marketing touchpoints.
• Track sponsorship budgets, deliverables, and contractual commitments, ensuring full value realization from each investment.
• Continuously assess the sponsorship portfolio for ROI and audience fit, making data-driven recommendations to evolve the mix over time.
• Event Planning & Execution: Plan and execute the full lifecycle of practice area events—including owned events (roundtables, webinars, client dinners, user forums) and third-party conference presence—from concept through post-event follow-up.
• Manage all logistical elements of event execution: venue sourcing and contracting, vendor management, attendee registration, run-of-show, on-site staffing, and post-event operations.
• Partner with content, solutions marketing, and subject matter experts to develop compelling event agendas, speaker programs, and audience experiences tailored to practice area audiences.
• Oversee virtual and hybrid event production in partnership with platform providers (e.g., ON24), including technical rehearsals, attendee communications, and live event support.
• Ensure consistent, high-quality brand representation across all event touchpoints, from promotional materials to on-site environment.
• Campaign Integration & Field Alignment: Work closely with the Campaign Planning Manager to ensure all events and sponsorships are fully embedded within broader practice area campaign plans, with aligned messaging, targeting, and goals.
• Develop and execute integrated pre-event, at-event, and post-event marketing programs—including email campaigns, paid promotion, landing pages, and BDR outreach sequences—in coordination with demand generation and campaign teams.
• Partner with sales and BDR teams to align on target account lists, attendee outreach, on-site engagement strategies, and post-event follow-up cadences to maximize pipeline impact.
• Communicate event and sponsorship programs proactively to sales stakeholders, enabling them to leverage programs effectively with prospects and customers.
• Coordinate set-up and flow of assets and information required by content marketing, demand generation, and solutions marketing to fully activate event programs.
• Performance Tracking & Optimization: Define and track success metrics for all events and sponsorships, including attendance, engagement, lead volume, pipeline influence, and ROI.
• Compile and deliver post-event performance reports with actionable insights and recommendations for the Campaign Planning Manager and broader stakeholders.
• Monitor lead flow from events into BDR and sales pipelines, ensuring timely and appropriate follow-up.
• Maintain a continuous improvement mindset—applying learnings from each event and sponsorship to sharpen future programs.
• Stay current on industry event trends, emerging formats, and best practices within the legal and professional services space.