Market Narrative & Communications Manager at Smartcat | Indianapolis, IN

Smartcat

Market Narrative & Communications Manager

Indianapolis, IN (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the market narrative and executive storytelling for a leading AI-enabled enterprise platform, translating product capabilities into differentiated positioning and aligning across social, media, and launches.

Market Narrative: Shape core narratives and category separation across website, campaigns, and exec messaging.
Executive Thought Leadership: Build authentic executive voices and a compelling presence with high-impact content.
Social & Distribution: Lead LinkedIn-centric content cadence and scale creation using AI and testing.

Job Description

Market Narrative & Positioning: Shape and evolve Smartcat’s core narrative; translate product capabilities into compelling, differentiated market stories; ensure consistency across website, campaigns, PR, and exec communications; build point of views that challenge the market and create category separation.
Executive Communications & Thought Leadership: Partner with executives to develop authentic, high-impact voices; build a consistent executive presence that drives engagement and influence; turn company moments, customer wins, and industry trends into leadership content.
Social & Distribution Engine: Lead executive social strategy (LinkedIn); create a repeatable content cadence (3–5 posts per week across leaders); activate internal voices to amplify Smartcat’s story; use AI tools to scale content creation, testing, and iteration.
PR & Media Strategy (Modern Approach): Drive a focused, high-impact PR strategy (not volume-based); develop story angles, bylines, and media pitches; manage external PR contractors or boutiques as needed; identify speaking opportunities, podcasts, and awards that build credibility.
Narrative Amplification Across the Business: Partner with Product Marketing, Demand Gen, and Customer Marketing; turn customer stories into market-facing narratives; support major launches, events, and announcements with strong storytelling; ensure alignment between what we say, what we ship, and what the market hears.

5+ years in communications, content, or narrative-driven marketing roles
Experience in B2B SaaS, AI, or high-growth tech environments
Proven ability to build executive presence and thought leadership
Exceptional writing and storytelling skills (this is non-negotiable)
Strong instincts for LinkedIn and modern content distribution
Experience working with founders or senior executives
Ability to simplify complex ideas into clear, compelling narratives
Comfort operating in a fast-moving, high-ownership environment

Smartcat

4.2 Glassdoor

Smartcat is the essential AI platform for global enterprise content.Smartcat’s expert-enabled AI Agents automate content creation, translation, and localization across every format, language, and team — from documents to websites to software. Built for speed, scale, and brand control, they help global organizations communicate with consistency and impact.With Smartcat, teams can instantly generate or adapt content in any language, drawing on a multilingual enterprise knowledge base and continuously improving through human feedback. Our AI Agents remember every update, eliminating repetitive edits and enabling better results over time.For complex or high-stakes content, Smartcat connects users to the world’s largest marketplace of linguists and editors, all orchestrated by AI for maximum efficiency.More than 1,000 companies, including 25% of the Fortune 1000, rely on Smartcat to accelerate global growth and streamline their content operations.Smartcat is a Training Industry 2024 Top AI in Training Companies winner.

Founded in 2016

Wilmington, Delaware, USA

348 employees (117 in marketing)

www.smartcat.com

72% recommend to a friend

88% CEO approval